Content Analyst

Description

Job Summary: A Content Professional will lead Bulbe’s content strategy to drive demand, brand authority, and conversion, with emphasis on inbound marketing and public relations. Key Highlights: 1. Lead content strategy with a focus on demand generation and authority. 2. Develop inbound marketing, copywriting, and public relations. 3. Optimize content for SEO and manage PR. The Content Specialist will lead Bulbe’s content strategy, focusing on demand generation, brand authority, and conversion. This person will be responsible for designing and executing inbound marketing strategies, strategic copywriting, and public relations, ensuring Bulbe becomes a reference in innovative and sustainable energy — both digitally and in media. * Build and lead Bulbe’s content strategy. * Develop a funnel-oriented editorial calendar (top, middle, bottom). * Produce and review content such as blog posts, landing pages, e\-books, emails, scripts, and campaign copy. * Structure an inbound marketing strategy. * Optimize content for SEO. * Create press briefings and execute PR strategy (media and portals). * Develop institutional narratives and brand positioning. * Support performance campaigns with strategic copy. **Our Benefits — because generating good energy starts at home:** Well\-being and Quality of Life * Welcoming and collaborative office environment (100% in\-person — Monday to Friday) * Wellhub (Gympass): gyms, studios, personal trainers, and wellness apps * SulAmérica Health Plan (co\-payment) — monthly premium fully covered by the company (with option to include children up to age 18) * Dental Plan (optional): R$ 27.00/month * Partnership with Drogaria Araújo * Fresh fruit daily in the office * Life insurance Convenience and Daily Support * Flexible meal allowance: R$ 990/month (no deduction) * Transportation voucher (legal 6% deduction) * Mobile phone stipend * Uniform (optional) Development and Learning * Tuition assistance (ongoing educational support) * Access to Udemy online learning platform * Professional development incentives * Monitor traffic, lead generation, and conversion metrics. * Collaborate closely with growth, CRM, and product teams. Technical Skills: * Strategic Copywriting * SEO Inbound Marketing * Content Performance Analysis * PR Media Relations * CRM Content Nurturing Behavioral Skills: * Strategic Thinking * Organization and Planning * Proactivity * Collaboration * Leadership and People Management (desirable) Required Tools: * SEMrush or Ahrefs * GA4 and Google Search Console * HubSpot * Blip Education: * Marketing * Social Communication (Advertising or Journalism) * Public Relations * Administration (with marketing focus) * Languages (if exceptionally strong in strategic content)