Description
Job Summary:
Identify bottlenecks and drive continuous optimization across digital channels, maintaining and evolving websites and landing pages with a UX focus to improve conversion and efficiency.
Key Highlights:
1. Focus on continuous optimization and UX to increase conversion
2. Management and evolution of websites and landing pages
3. Integration with marketing for business results
Work closely to identify bottlenecks, improvement opportunities, and continuous optimizations, applying UX principles to propose and implement solutions that enhance conversion, usability, and efficiency of digital channels.
Maintain and evolve website and landing page operations across the Irrah Tech Ecosystem, ensuring performance, stability, and quality of user experience throughout the entire digital journey.
**1\. Website Operations and Management**
* Create and maintain corporate websites and digital pages
* Administer hosting, domains, and web environments
* Ensure website functionality, stability, and availability
* Perform updates, adjustments, and technical fixes
**2\. User Journey and UX**
* Map the user journey across websites and pages
* Identify bottlenecks, friction points, and improvement opportunities
* Analyze user behavior (navigation, conversion, abandonment)
* Propose improvements based on user experience (UX)
**3\. Development and Optimization**
* Create, edit, and optimize landing pages
* Implement interface and usability improvements
* Ensure page responsiveness and performance
* Integrate pages with marketing tools and data
**4\. Performance and Conversion**
* Monitor performance metrics (conversion rate, time on page, bounce rate)
* Conduct tests and adjustments to improve conversion
* Optimize page load speed and user experience
* Propose data-driven continuous improvements
**5\. Marketing and Growth Integration**
* Support campaigns through creation and adjustment of landing pages
* Ensure alignment among design, content, and conversion goals
* Collaborate with the marketing team to improve results
* Connect user experience with business objectives
**Education / Minimum Experience**
* Completed or ongoing undergraduate degree in Technology, Design, or related fields
* 2–3 years of experience in frontend development, websites, or UX
* Hands-on experience creating and managing web pages