PERFORMANCE AND GROWTH ANALYST

Description

Job Summary: The Performance and Growth Analyst will be responsible for analyzing data, metrics, and KPIs to drive sustainable growth of products and businesses, planning and executing growth, media, funnel, and conversion strategies. Key Highlights: 1. Strategic execution focused on product growth and performance. 2. Planning and execution of paid media campaigns on Meta Ads and Google Ads. 3. Optimization of funnel and conversion strategies (CRO). The Performance and Growth Analyst will analyze performance data, metrics, and indicators to drive sustainable growth of Cimerian’s products and businesses. Responsible for planning, executing, and optimizing growth, media, funnel, and conversion strategies. Conducts tests, experiments, and analyses to identify opportunities for scaling and efficiency. Collaborates cross-functionally with marketing, product, and technology teams, guiding data-driven decisions. Responsibilities: * Plan and execute paid media campaigns across major platforms, with emphasis on Meta Ads and Google Ads. * Create and manage performance campaigns focused on lead generation, qualified traffic, conversions, and remarketing. * Analyze and interpret data to support strategic decision-making and propose continuous improvements. * Manage monthly paid media budget with accountability for ROI and ROAS. * Conduct A/B tests on creatives, audiences, and channels. * Monitor market trends, platform updates, and competitor benchmarking. * Collaborate with content, creative, and technology teams to improve campaign performance. * Focus on CRO (Conversion Rate Optimization), suggesting improvements to funnels, landing pages, copy, and creatives. * Design and manage omnichannel campaigns, integrating multiple platforms. Requirements: * Bachelor’s degree in Advertising, Marketing, Business Administration, Economics, Communications, or related fields; * 4–5 years of prior experience in paid traffic; * Advanced proficiency in Meta Ads and Google Ads; * Solid knowledge of Google Analytics 4, Google Tag Manager, tracking, and pixels; * Experience managing monthly budgets exceeding BRL 50k; * Strong analytical capability to interpret metrics and build dashboards in Power BI or similar tools; Preferred Qualifications: * Prior experience with TikTok Ads, LinkedIn Ads, and programmatic media; * Google and Meta certifications; * Experience in e-commerce or large-scale lead generation; * Familiarity with CRO and basic knowledge of SQL or Python for data analysis;