Marketing Coordinator

Description

Job Summary: VIACERTA is seeking a Marketing Coordinator with solid technical expertise, strong business acumen, and an analytical mindset to lead strategic marketing initiatives. Key Highlights: 1. Lead marketing initiatives that drive company growth. 2. Strategically and hands-on engage across departments to foster integration. 3. Transform business data and objectives into concrete actions. VIACERTA seeks a Marketing Coordinator with solid technical expertise, strong business vision, analytical mindset, and results orientation. This professional will operate strategically and hands\-on, leading marketing initiatives that drive company growth, promote integration among Marketing, Sales, and other departments, and strengthen customer experience. We seek someone who deeply understands marketing, possesses practical experience, analytical and strategic capabilities, and can transform business data and objectives into concrete actions. Proficiency in digital marketing and copywriting will be considered important differentiators. If you possess strategic vision, understand the customer journey, and excel at collaborative, results-oriented work, this opportunity is for you. **Responsibilities and Duties** * Develop and execute marketing strategies focused on sustainable business growth; * Collaborate cross-functionally—especially with Sales and Product teams—to amplify results; * Plan marketing actions and growth strategies for the company’s various channels and segments; * Define strategies, timelines, and action plans to deliver results and resolve issues, jointly with decision-makers from involved departments; * Understand internal platforms from both operational and strategic perspectives, identifying bottlenecks impacting customer experience (B2B, B2C, and B2B2C); * Map, document, and track improvement opportunities in shared environments, ensuring visibility and status tracking; * Maintain continuous, aligned communication with stakeholders across involved departments; * Monitor KPIs and performance metrics, generating insights to optimize outcomes and enhance customer experience; * Develop and implement action plans focused on corporate communication and branding. * Prepare reports on implementation of identified improvements, presenting results to stakeholders; * Develop and deliver training related to marketing strategies, processes, and tools. **Requirements and Qualifications** **Academic Background** * Bachelor’s degree in Business Administration, Marketing, Commercial Management, Journalism, or Design. **Specialization (Preferred)** * Marketing; * Commercial Management; * Related fields. **Additional Information** **Hard Skills** * Knowledge of Customer Journey and CRM; * Experience in Sales and Marketing; * Digital Marketing, Retail, and Financial sector knowledge preferred; * Strategic marketing planning; * Analysis of metrics and KPIs; * Project and process management. **Soft Skills** * Strong results orientation; * Teamwork and collaboration; * Creativity and innovation; * Organization, time management, and prioritization; * Problem-solving ability; * Adaptability and flexibility; * Emotional intelligence; * Analytical thinking; * Empathy and customer focus; * Ability to organize multifunctional work. **Benefits:** Meal Allowance; Transportation Allowance; National Unimed Health Plan; Psychological Support; Life Insurance; Birthday Day Off; 14th and 15th Month Salary; Profit Sharing; **Work Format: On-site or Hybrid (Headquarters in Santo Cristo/RS);** **We are a 20-year-old company specializing in microcredit for individuals, backed by 50 years of retail expertise, and believing credit can be the most powerful tool to fulfill people’s dreams.** We believe in people—and therefore, training and development processes are fundamental to our continued evolution. Now, with our Corporate University, we increasingly focus on, care for, and consistently invest in this practice. We are a down-to-earth company that values strong relationships, passionate about serving people, and growing rapidly. Our headquarters are located in Santo Cristo, in the interior of Rio Grande do Sul state—but people from all over Brazil are invited to join our team and make a difference in the lives of those who need equality most. **Purpose:** Make a difference in the lives of those who need equality most. **Mission:** Provide simple, effective credit services and solutions, building sustainable relationships. **Vision:** Become an innovative company with a strong brand, generating value through talent, technology, and management. **Values:** * Passion for serving people * Growing and learning together * Thinking and acting like an owner * Ethics above all else * Pursuing innovation * Cultivating strong relationships **We are officially a Great Place to Work!** This recognition demonstrates that here, people are valued, respected, and have space to grow. At VIACERTA, we believe a healthy, welcoming, and inspiring environment makes all the difference for those aiming to advance their careers. Being a GPTW is more than a certification—it’s about people, care, and the certainty that together, we’re building a place where everyone wants to be. If you seek a team that invests in development, values relationships, and is growing rapidly, **join our team!** Here, you’ll have opportunities to learn, grow, and contribute to transforming lives through credit. **Together, we remain steadfast in continuing to evolve and making VIACERTA a place of trust, achievement, and success for everyone.**