Paid Traffic Analyst

Description

Job Summary: Professional to plan, execute, and monitor digital strategies, with a focus on performance and brand positioning. Key Highlights: 1. Planning and execution of paid traffic strategies focused on performance 2. Creation, management, and optimization of digital campaigns across different channels 3. Collaborative work with departments such as product, sales, and branding We are seeking a professional to plan, execute, and monitor digital strategies, focusing on performance, brand positioning, and results generation. **Responsibilities and Duties:** Plan, execute, and monitor paid traffic strategies focused on performance. Create, manage, and optimize digital campaigns across different channels. Work on marketing automation, lead segmentation, and communication journeys. Produce and support the creation of strategic content for social media, advertisements, and institutional campaigns. Analyze data, track KPIs and performance metrics, and prepare results reports. Manage the marketing action calendar and ensure integrated communication. Collaborate with departments such as product, sales, and branding to support brand positioning. **Requirements and Qualifications:** Experience in planning and executing digital campaigns. Experience managing paid traffic and optimizing performance. Knowledge of marketing automation and lead segmentation. Experience in data analysis, KPIs, and performance reporting. Organizational skills, strategic vision, and results orientation. Strong communication skills and ability to collaborate effectively across departments. **Academic Qualification (Mandatory):** **Bachelor's Degree or Technologist in:** Communication and Marketing. Advertising and Public Relations. Social Communication. Business Administration (with Marketing focus). **Preferred Qualifications:** Experience with branding strategies and brand positioning. Experience in corporate or industrial environments. Analytical mindset combined with strategic creativity. **Location and Schedule:** São José da Lapa \- MG, 8:00 AM to 6:00 PM, Monday to Friday.