Paid Traffic Analyst

Description

Job Summary: A professional to plan, execute, and monitor digital strategies focused on performance, brand positioning, and results. Key Highlights: 1. Planning and execution of paid traffic strategies. 2. Creation, management, and optimization of digital campaigns. 3. Data analysis and KPI monitoring. We are seeking a professional to plan, execute, and monitor digital strategies with a focus on performance, brand positioning, and result generation. **Responsibilities and Duties:** Plan, execute, and monitor paid traffic strategies focused on performance. Create, manage, and optimize digital campaigns across various channels. Work on marketing automation, lead segmentation, and communication journeys. Produce and support the creation of strategic content for social media, advertisements, and institutional campaigns. Analyze data, track KPIs and performance metrics, and prepare results reports. Manage the marketing action calendar and ensure integrated communication. Collaborate with departments such as product, sales, and branding to support brand positioning. **Requirements and Qualifications:** Experience in planning and executing digital campaigns. Experience managing paid traffic and optimizing performance. Knowledge of marketing automation and lead segmentation. Experience in data analysis, KPIs, and performance reporting. Strong organizational skills, strategic vision, and results orientation. Good communication skills and ability to collaborate effectively across departments. **Academic Qualification (Mandatory):** Bachelor’s or Technologist degree in: Communication and Marketing. Advertising and Public Relations. Social Communication. Business Administration (with focus on Marketing). **Preferred Qualifications:** Experience with branding strategies and brand positioning. Experience in corporate or industrial environments. Analytical mindset combined with strategic creativity. **Location and Schedule:** São José da Lapa \- MG, 8 AM to 6 PM, Monday to Friday.