COMMUNICATION AND CONTENT ANALYST

Description

Job Summary: We are seeking a Marketing Analyst to join the Content team, responsible for creative construction and campaign rollout for the brand, transforming strategic directives into actionable strategies and executions. Key Highlights: 1. Creative construction and campaign rollout for the brand 2. Balancing marketing strategy and execution 3. Development of creative concepts and scripts for content **Job Description:** ---------------------- We are seeking a Marketing Analyst to join the Content team of the Betting House, playing a central role in creative construction and campaign rollout for the brand. This position operates at the intersection of strategy and execution: receiving direction from the coordinator (communication insights and challenges) and the supervisor (planning), and being responsible for transforming these inputs into structured, targeted campaigns for execution teams. Key responsibilities: Develop creative concepts and campaigns based on strategic directives and planning. Create scripts for content pieces and activations, ensuring clarity, pacing, and adherence to the creative concept. Break down campaigns into operational fronts, assigning tasks to responsible teams (social media, design, video, CRM, media, live marketing). Ensure consistency between the creative concept and final execution by overseeing workflows with involved teams. Draft high-quality, consistent texts and content pieces aligned with the brand’s tone of voice. Plan and oversee activations on the GOAT channel, including direct coordination with talents and influencers. Serve as the liaison between strategy and execution, organizing and streamlining deliverables. **Mandatory Requirements:** ------------------------------ * Experience in communication, marketing, or related fields. * Excellent command of Portuguese and strong adaptability in language usage. * Familiarity with social media, digital marketing, and performance metrics. * Strong organizational, planning, and teamwork skills. **Desirable Requirements:** -------------------------- * Basic knowledge of SEO and UX Writing. * Experience in the sports, betting, or entertainment sectors. * Intermediate or advanced English proficiency. **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- NO **Benefits:** --------------- * Mobility Card: usable at numerous locations, including transportation apps (Uber, 99, etc.), public transport tickets, parking facilities, gas stations, and more. * Meal and Food Allowance: accepted at supermarkets, restaurants, snack bars, and other food establishments. * Parking. **Work Location:** ---------------------- Salvador \- BA **Working Hours:** ------------------------ Business hours