Digital Marketing Coordinator

Description

Job Summary: We are seeking an experienced Digital and Performance Marketing Coordinator with expertise in SaaS and Paid Traffic to lead our customer acquisition strategy and marketing funnel optimization. Key Highlights: 1. Lead customer acquisition strategy with a focus on high performance. 2. Optimize the marketing funnel and recurring revenue metrics (MRR and LTV). 3. Collaborate on SEO and CRO to maximize conversion rates. We are looking for an experienced **Digital and Performance Marketing Coordinator** to lead our entire customer acquisition strategy. The ideal candidate must possess deep expertise in **SaaS** and proven experience as a **Paid Traffic Manager**, with a strong focus on high-performance results and continuous marketing funnel optimization. Key Responsibilities * **Paid Media Management and Performance:** Serve as the technical and strategic owner of all paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.). * **CPC/CPA Optimization:** Continuously optimize customer acquisition costs (CAC), ensuring a high volume of qualified MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) for the sales team. * **A/B Testing:** Develop and execute a rigorous A/B testing schedule across creatives, audience segments, landing pages, and ad formats. * **SaaS Digital Strategy:** Develop and implement a digital marketing strategy aligned with recurring revenue metrics (MRR and LTV). * **Acquisition Funnel:** Optimize the full marketing funnel—from top-of-funnel (awareness) to bottom-of-funnel (conversion and trial)—ensuring seamless integration across traffic platforms, marketing automation, and CRM systems. * **Analytics and Reporting:** Monitor and report on the performance of all digital initiatives using performance metrics (CTR, CVR, ROAS) and SaaS business metrics (CAC, LTV, Churn). * **SEO and Content:** Actively collaborate with the content team to ensure SEO strategies (on-page and off-page) and content are optimized for high-intent purchase keywords. * **Conversion Rate Optimization (CRO):** Lead continuous improvement of landing pages and user experience to maximize conversion rates—from visitors to leads, and from leads to trials/paying customers. **What We Offer** * Competitive salary and performance-based bonus. * High-growth culture. * Ongoing professional development opportunities. Employment Type: Full-time, CLT (Consolidation of Labor Laws) Compensation: R$2.500,00 \- R$4.500,00 per month Benefits: * Health plans and commercial discounts * Transportation allowance