Senior Marketing Analyst

Description

Job Summary: Plan, execute, and monitor marketing initiatives to strengthen customer relationships, generate business opportunities, and support commercial growth. Key Highlights: 1. Manage and optimize CRM and campaign automation 2. Develop lead relationship and nurturing strategies 3. Monitor KPIs and propose actions for continuous improvement **Job Mission:** Plan, execute, and monitor marketing initiatives focused on strengthening customer relationships, generating business opportunities, and supporting commercial growth, ensuring efficient management of marketing platforms and alignment with deliverables from the partner agency. **Key Responsibilities:** * Manage and optimize the CRM, ensuring database updates, audience segmentation, and campaign automation. * Develop lead relationship and nurturing strategies to drive sales and increase commercial conversion. * Plan, monitor, and analyze marketing campaigns with a focus on demand generation and performance. * Collaborate with the Sales team to identify opportunities for improving customer acquisition, retention, and loyalty. * Manage the relationship with the marketing agency, ensuring timely delivery, quality of outputs, and alignment with company objectives. * Administer and monitor marketing platforms, CRM, automation tools, social media, email marketing, and other company-used tools. * Monitor performance indicators (KPIs), prepare reports, and propose actions for continuous improvement. * Support the creation of institutional, promotional, and internal marketing campaigns when required. * Interface with vendors and internal departments to ensure execution of marketing initiatives. * Track market trends, consumer behavior, and emerging tools that can deliver business results. **Requirements:** * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields. * Experience with CRM and marketing automation. * Experience managing performance campaigns and supporting the sales team. * Proficiency in CRM platforms, Google Analytics, Meta Business, Google Ads, RD Station, HubSpot, or similar tools. * Knowledge of Excel and indicator analysis. **Desired Competencies:** * Analytical mindset and data-driven orientation. * Project organization and management. * Strong communication and interpersonal skills. * Proactivity and ownership mindset. * Strategic vision of marketing and sales. * Ability to work collaboratively and manage multiple priorities. * Results-oriented with a focus on continuous improvement.