Job Summary: Lead the digital marketing strategy, coordinating performance campaigns and partnering to align media and branding with business objectives. Key Highlights: 1. Team leadership and digital marketing project management. 2. Definition and coordination of digital strategies per brand and funnel. 3. Strategic involvement focused on media and performance for consumer goods/beauty. Description: * Bachelor's degree in Marketing, Advertising, or related fields. * Experience leading teams and managing projects. * Solid experience in digital media and performance within consumer goods or beauty (minimum 5 years). * Practical proficiency in Google Ads, Meta Ads, TikTok Ads, and YouTube. * Experience with GA4, Tag Manager, UTMs, and funnel analysis. * Experience with e\-commerce and marketplaces as a value-added component of digital strategy. * Knowledge of offline media is desirable. * Define digital strategy per brand and per funnel, with clear goals, channels, formats, and test hypotheses. * Plan and coordinate campaigns (paid, organic, and always-on), aligning messaging and calendar with Communications and Digital Business teams. * Lead media and performance execution with agencies and partners, ensuring technical quality, deadlines, and results. * Monitor setup and measurement (pixels, tags, UTMs, GA4, catalogs, and BI), proposing optimizations and budget reallocation based on performance. * Guide and evaluate creative materials with aesthetic sensibility and brand consistency. * Collaborate with Digital Business, Communications, and Content teams to connect media, e\-commerce, and branding to business objectives. * Monitor market trends, competitors, and industry developments to anticipate opportunities and propose continuous improvements in digital marketing. 2511190202461875958
João Silva
Indeed · HR
João Silva
Indeed · HR
