Traffic Manager

Description

Job Summary: We are seeking a Traffic Manager to plan, execute, and optimize paid campaigns on Google Ads—ideal for professionals aiming to grow in performance marketing. Key Highlights: 1. Google Ads paid campaign optimization 2. Performance marketing development 3. Support from an experienced team We are looking for a **Traffic Manager** to join our digital marketing team. The candidate will be responsible for planning, executing, and optimizing paid campaigns on Google Ads. This position is ideal for those seeking career growth in paid media, with guidance from an experienced performance marketing team. **Position**: Traffic Manager **Company**: Confidential **Employment Type**: CLT **Work Location**: Santa Lúcia, Belo Horizonte \- MG **Work Mode**: Hybrid **Salary**: R$1\.700,00 \+ Transportation Allowance **Working Hours**: 8:00 AM–1:00 PM or 1:00–6:00 PM, Monday to Friday. In-person attendance on Tuesdays and Thursdays **Requirements:** Completed High School Proficiency in Google Ads, Google Tag Manager, and Google Analytics Experience managing paid traffic for service-based campaigns Creativity and attention to detail. **Preferred Qualifications:** Experience with e\-commerce campaigns Experience working at marketing agencies Adriano Gianini (Google Ads) course completed or currently enrolled Interest in automobiles and the automotive industry **Job Responsibilities:** Monitor the conversion journey. Develop and align paid traffic strategies, focusing on Google Ads service campaigns. Create text ad copy for Google Ads. Determine optimal approaches for each Persona type based on campaign objectives; Make strategic decisions regarding budget allocation, campaign optimization, creative approaches, etc. Hands-on creation of Google Ads campaigns—including Search Network, Performance Max, and Display Network campaigns. Optimize campaigns to maximize budget efficiency according to each campaign’s KPIs; Track results using UTMs; Understand commercial metrics such as Cost per Lead, Cost per Sale, Conversion Rate, Average Order Value, Customer Lifetime Value (LTV), among others. Basic CRM knowledge. Ability and willingness to communicate with clients via WhatsApp groups (budget management, general announcements, report sharing).