Digital Products Coordinator

Description

**Job Mission** Lead strategic growth and innovation initiatives within the business to drive accelerated growth and strategic impact. We are seeking someone who balances executional discipline with business vision: who reads numbers without losing sight of scale, and who leads people with clarity of purpose and consistent delivery. **Key Responsibilities** Growth Hacking and Business Growth * Plan, coordinate, and execute growth strategies focused on acquisition, activation, conversion, retention, and referral * Identify growth opportunities across different channels, products, processes, and funnel stages * Formulate growth hypotheses and turn them into practical experiments * Prioritize initiatives based on impact, effort, confidence, and revenue-generation potential * Collaborate closely with marketing, sales, product, and technology teams to accelerate business results * Build scalable processes for demand generation, lead qualification, conversion, and customer relationship management. Innovation, AI, and Automation * Lead applied innovation initiatives within the business * Identify opportunities to leverage artificial intelligence for productivity gains, process automation, and improved customer experience * Coordinate projects involving AI agents, intelligent automations, virtual assistants, automated workflows, and tool integrations * Map manual or inefficient processes and propose solutions using AI, no-code, low-code, or front-end development * Track technology, AI, marketing, product, and automation trends to propose new solutions * Support building an internal culture of innovation, experimentation, and continuous improvement. MVP and Digital Product Management * Lead the creation, validation, and launch of internal or external MVPs * Participate in defining problems, opportunities, hypotheses, requirements, and value propositions * Support research, discovery, benchmarking, and market analysis to inform new solutions * Design user journeys, workflows, pages, prototypes, and digital experiences * Drive Product-Led Growth initiatives, exploring ways for the product itself to generate acquisition, activation, and retention * Work alongside technical, creative, and commercial teams to transform ideas into testable solutions * Measure MVP performance and recommend evolution, scaling, adjustments, or discontinuation. Requirements: **Technical Knowledge** * Automations, Agents, and Functional AI * Digital Marketing and Sales Funnels * MVP and Product Management * Strong critical and analytical thinking (support arguments with data) * ROI- and revenue-focused mindset * Design sensibility to create simple user journeys **Education** * Bachelor’s degree in Administration, Production Engineering, Quality Management, IT, or related fields * Specialization in Innovation, Technology, or related areas Benefits **Environment and Well-being** * Monthly birthday celebrations * Internal marketing initiatives * Relaxed environment, no dress code * Fresh fruits replenished weekly * Fully stocked fridge with coconut water, soft drinks, alcoholic and non-alcoholic beverages * Available coffee machine with traditional and specialty options * B.blend machine offering a variety of beverages (sparkling water, coffees, teas, soft drinks, juices, hot chocolates, and energy drinks) * Happy Hour every Friday starting at 5 PM, fostering team integration **️ Food and Transportation** * Meal Allowance (Caju): BRL 36.14 per day * Transportation Benefit (Blumob) or Fuel Allowance (Caju): BRL 11.00 per day * Important: Meal and transportation/fuel benefits are tax-free and do not incur payroll deductions **Health and Quality of Life** * SESC membership: access to gyms, cultural activities, leisure, courses, workshops, medical and dental care * Gym partnership with special discounts * Discount on online therapy with partner psychologist **Growth and Development** * Career development plan with growth opportunities * Education assistance: 50% cost coverage * Access to educational platforms for professional development