Programmatic Media Specialist

Description

Job Summary: NIO is seeking a Programmatic Media Specialist to lead the planning, execution, and optimization of campaigns, maximizing results and generating strategic insights. Key Highlights: 1. Dynamic and collaborative culture with autonomy and passion. 2. Lead planning and optimization of programmatic campaigns. 3. Focus on excellence and high performance. At NIO, we believe technology connects people and transforms the future. We are an innovative company focused on excellence, operating with a dynamic and collaborative culture. Our team works with autonomy, passion, and commitment, always striving for the best results. We are looking for a Programmatic Media Specialist to lead the planning, execution, and optimization of campaigns across programmatic buying platforms. This professional will be responsible for ensuring investment efficiency, maximizing results, and generating strategic insights from performance data analysis. The role involves direct interaction with internal marketing, data, and analytics teams, as well as media partners and platforms. **Responsibilities and Duties** * Optimize programmatic media campaigns to ensure the best ROI. * Analyze and interpret performance data to identify improvement opportunities. * Ensure execution of retargeting and audience prospecting strategies. * Plan, execute, and optimize programmatic media campaigns across various platforms (DSPs). * Monitor and optimize campaigns focusing on performance and media efficiency KPIs (CPA, CPC, CTR, CPM, conversions, reach, and frequency). **Requirements and Qualifications** * Proven experience managing programmatic media campaigns. * Practical knowledge of DSP platforms (e.g., DV360, The Trade Desk, Xandr, or similar). * Strong analytical capability for interpreting media and performance data. * Experience building reports and dashboards. * Good communication skills for interacting with internal teams and partners. * Bachelor’s degree in Marketing, Advertising, Social Communication, or related fields. * Certifications in programmatic media platforms (preferred). **Additional Information** Benefits: * Meal Allowance and/or Food Voucher * Transportation Voucher * Health Insurance * Dental Insurance * Life Insurance * Private Pension Plan * Profit-Sharing Program (PPR) * Pharmacy Allowance * Childcare Allowance * Flexible Working Hours * V.tal Benefits Club * Extended Maternity Leave (6 months) * Extended Paternity Leave (20 days) **THE FUTURE STARTS HERE — AND IT’S BUILT WITH YOU** ---------------------------------------------------------------- **We are V.tal, a company born with the purpose of enabling connection to the digital world and transforming people’s lives.** We work to help position Brazil among the most digitally advanced countries globally, promoting digital inclusion, boosting new businesses, and stimulating regional development. This is possible because we launched with Brazil’s largest fiber-optic network and a team that makes things happen. We are a neutral, shared network, collaborating with operators, ISPs, and partners of all sizes and regions — and we’re proud of it. This robust infrastructure allows us to offer broad coverage and extensive reach, helping our clients go further while optimizing their investments. **OUR TEAM** We are connected, agile, and driven by outstanding results. Our work environment is light because it’s built by people who collaborate, trust one another, and celebrate every achievement. Here, we don’t make excuses — we find solutions. With this high-performance team, we work daily to place Brazil at the top of the list of the world’s most digitally advanced countries, promoting digital inclusion and economic and social development for people. **DISCOVER OUR CORE PRINCIPLES** **We play fair and trust each other.** **Continuous evolution and learning is our mantra. Without learning, there is no evolution.** **We are obsessed with excellence and high performance. The pursuit of results happens daily in every decision.** **Work hard, play hard! We are focused and maintain a healthy work environment.** **DO YOU IDENTIFY WITH OUR PROPOSAL? THEN JOIN US TODAY TO BUILD THE FUTURE TOGETHER!** Remember that internet that simply works — connecting you seamlessly to what truly matters, without unpleasant surprises? We know the telecommunications market needs to change. And we’re here to make it happen. We are **Nio**, a technology company offering fiber-optic internet solutions for homes and businesses across Brazil. Already serving **approximately 4 million customers**, and this is only the beginning. **Why does Nio exist?** **Our mission:** To accelerate the evolution of people and businesses through technology. **Our essence:** We look after people — and look ahead. Because we believe innovation only makes sense when it improves people’s lives. And this applies not only to our customers but also to those who make it all happen: **the people who work here.** **Working at Nio means…** Being part of a company that puts the customer at the center of everything. Having autonomy and room to grow. Working alongside people who believe in what they do. Building something new, in a collaborative and energetic environment. **We’re just getting started — and you can be part of this transformation. Join Nio and help create Brazil’s new digital era!**