Junior Content Analyst

Description

Job Summary: A professional experienced in content creation, SEO, Inbound Marketing, and Content Marketing, with a focus on the customer journey and producing diverse materials to drive engagement. Key Highlights: 1. Focus on Inbound and Content Marketing with SEO 2. Scriptwriting and script revision for videos and articles 3. Collaboration with cross-functional marketing teams **Description:** Exceptional writing skills; Experience planning, producing, and reviewing content; Knowledge of Inbound Marketing, Content Marketing, SEO, and Sales Funnel; Understanding of SEO techniques; Experience with YouTube. Knowledge of copywriting techniques; Techniques for scripting videos and writing blog posts; Self-management and organization; **Understanding our target audience (e.g.:** online behavior, needs and desires, search intent, etc); Understanding of the Customer Journey and how to impact our target audience at each stage with appropriate content, media, and timing; **Producing and reviewing content (e.g.:** video scripts, blog articles) for our target audiences, aligned with content marketing best practices and SEO; Creating content based on SEO techniques; Collaborating in the planning of other communication channels to promote our content effectively and achieve our goals; Proposing content and improvements grounded in content marketing and sales funnel principles; Identifying opportunities, planning, and producing rich media (e.g., e-books, webinars, infographics, etc.) focused on generating interest in our products and delivering value aligned with each stage of the sales funnel and customer journey; Conducting market and competitor analysis; **Day-to-Day Responsibilities:** Collaborating closely with the Social Media and Blog content marketing team, including designers, copywriters, editors, content managers, SEO and SEM specialists, among others; Research to understand the target audience, the customer journey, and how to engage customers at each stage; Scriptwriting and script revision (for YouTube videos, blog articles, etc.) as needed and aligned with objectives—always focusing on a specific stage of the customer journey; Assisting in managing content-related projects; Communicating with the creative team (designers, filmmakers, video editors, etc); Working closely with CX, Technology, and Product teams to understand key customer needs and develop content that addresses them. 251102020223515504