Senior CRM Analyst

Description

Job Summary: The CRM Analyst will be responsible for ensuring the effective execution of CRM campaigns focused on prospecting, creating audience segments, and configuring relationship nurture sequences. Key Highlights: 1. Transforming Brazilian education with a focus on technology and business 2. Culture of open-mindedness and a horizontal work environment 3. Taking ownership of your own story with autonomy to make decisions **// About Us** **Faculdade XP:** We are driven by the challenge of improving people's lives through education. We are transforming Brazilian education just as XP transformed the financial market. We believe in disruptive education centered on practical skills and hands-on experience — lots and lots of it! As a leading employer brand in Brazil, we have decided to open up our entire technological and business know-how and offer it as education to help you launch, transform, and accelerate your career. We empower lifelong learning for individuals pursuing careers in technology and business through an innovative teaching model — non-linear, student-centered, and high-quality — combined with career services and processes that connect our students with the best opportunities in the Brazilian job market. For those seeking to understand the worlds of technology and business to grow exponentially: we are Faculdade XP! **// About the Opportunity** As a **CRM Analyst**, you will be responsible for ensuring the effective execution of CRM campaigns focused on prospecting, including creating audience segments, configuring automated relationship nurture sequences, and sending emails and WhatsApp messages to leads from XP Educação. This role is essential to ensure the right messages reach the right people at the right time — clearly, consistently, and with conversion focus. We seek someone organized, detail-oriented, with strong written communication skills and analytical capability to measure and optimize campaign results. **Some of the challenges you’ll face:** * Execute email, workflow, and WhatsApp message campaigns to leads and prospects using ActiveCampaign; * Create audience segments based on behavioral filters and registration data, respecting each product’s sales funnel and relationship nurture sequence; * Update and maintain automated communication sequences, ensuring appropriate logic, cadence, and content; * Monitor engagement metrics (open rate, click-through rate, response rate, conversion rate) and generate reports with improvement suggestions; * Ensure message standardization, tracking links (UTMs), and template responsiveness; * Collaborate closely with the commercial team to align campaigns, nurture sequences, and targeted conversion actions; * Participate in building promotional, multichannel campaigns and A/B tests; Maintain a clean, well-organized, and accurately segmented database to optimize communication performance. * **About the work environment — it’s important you know that:** * Our open-minded culture fosters a **horizontal environment**, where decisions are made based on facts and data, always placing customer interests first. * With an entrepreneurial spirit, **each of us takes ownership of our own story**, so don’t expect a company that makes decisions for you. * Although everyone enjoys autonomy over their own life, **our daily routine** is intense — because we dream big and love what we do. **Requirements** **// What We’re Looking For** **Prerequisites for Application:** * Completed undergraduate degree in Marketing, Advertising, Communications, Engineering, Data Science, Business Administration, Information Systems, or related fields. * Practical experience with CRM platforms, especially ActiveCampaign or similar tools. * Strong organizational skills, attention to detail, and excellent written communication. * Autonomy and accountability when executing recurring tasks and targeted campaigns. * Analytical ability to interpret CRM and campaign metrics (open rate, CTR, conversion, churn, etc.) and generate actionable insights for optimization. **Desirable but not mandatory:** * Prior experience in education, technology, or financial services companies. * Experience managing sales funnels and lead journeys in B2C or education businesses. * Familiarity with mass-email or automation tools (RD Station, Mailchimp, etc.). * Basic knowledge of UX Writing, copywriting, or direct marketing. **Differentiators:** * Knowledge of WhatsApp and email strategies focused on conversion; * Experience with A/B testing and experimentation routines in CRM; Basic to intermediate English (reading and listening). * **Benefits** Meal/food allowance via Ifood flexible card * Health and dental insurance * Wellhub * SESC * New Value * Psychological and legal support through Optum * One postgraduate program from Faculdade XP — fully covered by us! * And much more