Brand and Communications Coordinator

Description

Job Summary: Lead the Communication Strategy and Brand Portfolio Management, ensuring positioning, coherence, and consistent application to strengthen reputation and value creation. Key Highlights: 1. Lead Communication Strategy and Brand Portfolio Management. 2. Ensure strategic positioning and consistent application of brands. 3. Lead and develop the team, fostering a culture of excellence. At CostaFoods Brasil, we believe diversity is what strengthens us. Simplicity defines our way of making things happen—respecting, valuing, and learning from the differences that make each person unique. Together, we are driven by the purpose of taking our Minas Gerais roots to inspire the world! Throughout our history, we have earned trust and recognition both within and outside Brazil. Today, our brands are present in more than 40 countries across five continents: Asia, Africa, Americas, Europe, and Oceania. Here, everyone is welcome, regardless of gender, age, disability, sexual orientation, nationality, race, religion, or any other characteristic. If you identify with who we are, come grow with us! We are seeking a **Brand and Communications Coordinator** You will lead the Communication Strategy and Brand Portfolio Management, ensuring proper positioning, strategic coherence, and consistent application of corporate and commercial brands across all touchpoints, thereby strengthening reputation, competitive differentiation, and business value generation. **Responsibilities and Duties** * Oversee brand architecture, governance, positioning, and performance across the group, ensuring clarity of roles among the corporate brand, commercial brands, and new brands or business initiatives—aligned with Marketing Management. * Lead, develop, and engage the team under your responsibility, promoting a culture oriented toward strategy, consistency, collaboration, and excellence in execution. * Define, evolve, and coordinate brand architecture, ensuring alignment between the corporate brand and commercial brands. Establish the strategic role, positioning, and areas of operation for each brand in the portfolio. * Lead brand creation, launch, expansion, or repositioning processes—including product lines and sub-brands—in close coordination with other Marketing, Sales, and R\&D teams. * Ensure correct strategic positioning and consistent brand application across all market touchpoints, including media, points of sale, events, and trade marketing activities. * Define and coordinate the content strategy for the portfolio’s brands, ensuring alignment with positioning and strategic audiences. Coordinate brand presence across institutional digital channels—including owned platforms, social media, digital campaigns, and internal communications. * Collaborate closely with Market Intelligence, Trade Marketing, and Customer Experience teams to ensure consistent, data-driven brand positioning reflected both at the point of sale and in the consumer experience delivered. * Define and monitor brand, communication, and touchpoint execution KPIs. * Manage the department’s budget, ensuring strategic allocation across brands and initiatives in alignment with Marketing Management guidelines.  **Requirements and Qualifications** * Bachelor’s degree in Communications, Marketing, Advertising, or related fields. * Experience in brand management, branding, and corporate communications—preferably within matrix organizational structures. * Proven experience leading teams, managing partners, and collaborating cross-functionally with sales and technical departments. * Willingness to work on-site at our facility in Divinópolis/MG. * Brazilian driver’s license (Category B) and highway driving capability. Preferred qualifications: * Experience in marketing management at large corporations or industrial companies. * Specializations in Branding, Strategic Communications, or People Management. **Additional Information** * Meal Allowance: BRL 800. * Food Voucher. * Health Insurance (Unimed or Hapvida). * Dental Plan (Bradesco). * Life Insurance. * Wellhub (Gympass). * Short-Term Incentive (ICP). * Fuel Card. * Partnerships with educational institutions offering discounts on undergraduate and postgraduate courses. **CostaFoods Brasil: Minas Roots, Global Strength!** Founded in 1999 in the heart of Minas Gerais, in São Sebastião do Oeste, CostaFoods Brasil grew from the simple yet fertile soil of Brazil’s interior, driven by the purpose of taking Minas Gerais’ roots to inspire the world. We are a company that unites tradition, innovation, and commitment to quality at every stage of our work—from farm to table. We carry the strength of our origins and take pride in representing the Minas Gerais way of doing things well—always with respect, simplicity, and purpose. Today, we are a national benchmark in the poultry sector, with three brands in the market (Avivar, Belavida, and Rara), operating in over 20 Brazilian states and internationally in more than 40 countries.