Junior Database Analyst

Description

Job Summary: Junior Database Analyst to manage and enhance the customer database, ensuring data quality and reliability for CRM and marketing strategies. Key Highlights: 1. Supports customer base management and evolution for CRM and marketing. 2. Contributes to more efficient segmentation and targeted campaigns. 3. Ensures customer data integrity and standardization. We are seeking a **Junior Database Analyst** to support customer base management and evolution, ensuring data quality, organization, and reliability that underpin CRM and marketing strategies. This person will play a critical role in structuring information, directly contributing to more efficient segmentation and more effective campaigns. **Key Responsibilities:** * Update, organize, and maintain the customer database (CRM). * Ensure data integrity, consistency, and standardization. * Perform database cleansing. * Monitor new data entries (registrations, leads, events, reservations). * Structure fields and business-relevant information (profile, behavior, history). * Create customer segments. * Support campaigns with qualified and targeted lists. * Identify clustering opportunities (e.g., families, lifestyle, sports, gastronomy). * Prepare databases for email, WhatsApp, and other communications campaigns. * Support execution of customer relationship nurturing workflows. * Consolidate basic campaign and customer data. **Requirements:** Bachelor’s degree in Marketing, Business Administration, Communications, or related fields. Experience with marketing automation and journey management. Strong organizational skills and ability to manage multiple priorities. Experience with CRM and automation tools (a plus). **Additional Information** **Salary:** R$ 4\.880,00 **Benefits:** Meal Allowance R$ 1\.118,00 **Employment Type:** CLT **Working Hours:** Monday to Friday