Social Media Analyst

Description

Job Summary: The Social Media Analyst manages the brand's presence across platforms, creating and implementing strategies for growth, engagement, and relevance—blending creativity, strategy, and data analysis. Key Highlights: 1. Strategic social media management to grow audience and engagement 2. Content creation and optimization with analytical and creative vision 3. An environment that values innovation and collaboration with professionals from diverse fields The Social Media Analyst will be responsible for managing the brand’s presence on major platforms, ensuring audience growth, engagement, and relevance. If you master social media strategies, possess both analytical and creative vision, and know how to transform content into digital impact, this role is for you! Day-to-day responsibilities include content planning and management; metric analysis; campaign optimization; and community interaction. You will collaborate closely with the creative team to develop strategic content, monitor trends, and propose innovations. We seek someone who unites creativity, strategy, and data analysis to strengthen the brand and expand our reach. **Responsibilities and Duties** * Develop and implement social media growth and engagement strategies; * Create video content and graphic assets—from copywriting to editing/design—and publish them; * Direct and review content produced by designers, editors, and writers; * Plan, coordinate, and monitor the editorial content calendar; * Manage brand presence on Instagram, YouTube, TikTok, Twitter, Facebook, and other platforms; * Monitor and analyze performance metrics to optimize strategies; * Track trends and opportunities for strategic actions and viral content; * Manage audience interaction—responding to and engaging with the community; * Lead tests of formats, posting times, and approaches to improve results; * Build and maintain partnerships with influencers and content creators; * Execute various demands related to audiovisual and digital content production to meet SpotLab’s innovation needs; * Potential to lead small teams—for specific projects within SpotLab. **Requirements and Qualifications** * Degree in Marketing, Advertising, Communications, Journalism, or related fields (not mandatory but preferred); * Prior experience managing brand profiles, influencers, or content creators; * Portfolio or case studies demonstrating successful social media growth and engagement; * Proficiency in social media management and platform-specific best practices; * Experience in social media content planning and copywriting; * Advanced knowledge of metrics and performance analytics (Instagram Insights, YouTube Analytics, etc.); * Familiarity with paid traffic and content promotion (Meta Ads, TikTok Ads, Google Ads); * Basic knowledge of short-video editing and graphic design (CapCut, Canva, Photoshop, Premiere); * Ability to identify and leverage trends to increase engagement; * Skills in growth hacking and A/B testing for social media; * Creativity and strategic vision; * Analytical mindset and results orientation; * Strong communication and teamwork skills; * Organizational ability and capacity to handle multiple tasks; * Agility to adapt to constant platform changes. **Additional Information** * Restaurant voucher and equipped cafeteria; * Transportation allowance; * Unimed health plan with telemedicine via AIS Unimed; * Uniodonto dental plan; * Childcare assistance; * Wellhub (formerly Gympass); * Sesc membership; * Pharmacy discount; * Life insurance; * Discount on ND newspaper subscription, which includes the Clube NDmais benefits program; * ND University (our internal training and course platform); * Guia da Alma—online therapy platform. SpotLab is a digital hub where we create audiovisual content, connect influencers, and bring brands closer to their digital communities. Joining our team means having space to put ideas into practice, exercising creativity and innovation, learning daily, and collaborating with professionals across diverse areas: producers, scriptwriters, videomakers, editors, media specialists, and digital influencers. If you identify with this universe and wish to grow alongside an expanding project, this could be your place. We value those who fully commit, actively participate in processes, and aim to build something meaningful on the internet.