CRM Data Analyst | Backoffice

Description

Job Summary: We are seeking a Database Marketing professional to support the CRM team in handling, analyzing, and studying customer database, generating insights and supporting strategic decisions. Key Highlights: 1. Support CRM in analyzing and studying customer data 2. Generate insights on customer behavior and support strategies 3. Conduct exploratory studies and build indicator reports Join the **Portobello Shop** team — a globally recognized brand in innovation and design of comprehensive tile solutions. As Brazil's largest specialized retail network, we have been driven since 1998 by our purpose of transforming spaces and delighting people. Here, you design the next step of your career in an **agile and dynamic environment**. If you’re also passionate about retail, design, and technology; motivated by excellent delivery; and guided by customer satisfaction, this is where you belong. Help shape the future of design at Portobello Shop! We seek a Database Marketing professional to support the CRM team in handling, analyzing, and studying customer databases. This person will be responsible for organizing data, conducting exploratory analyses, and generating insights on customer behavior, supporting the definition of relationship strategies, segmentation, and campaigns. The role focuses on data and analysis, contributing to a deeper understanding of the customer base and supporting data-driven decisions. **Responsibilities and Duties** * Handle and organize customer databases. * Create customer segments for campaigns and analyses. * Conduct exploratory studies on base behavior (profile, purchase frequency, engagement, etc.). * Support performance analysis of CRM campaigns and communications. * Build simple reports and dashboards for monitoring customer indicators. * Identify patterns, opportunities, and insights from data. * Support the development of customer segmentation and clustering models. * Ensure quality and consistency of marketing’s used databases. **Requirements and Qualifications** * Basic SQL knowledge for data manipulation. * Understanding of data analysis and basic statistics. * Experience or interest in customer behavior analysis. * Familiarity with databases and segmentation. **Preferred Qualifications:** * Experience with BI tools (Power BI, Tableau, Looker Studio, etc.). * Knowledge of Python for data analysis. * Experience with segmentation modeling (RFM, clustering, etc.). * Prior experience in CRM, marketing analytics, or marketing BI. * Knowledge of data visualization and data storytelling. **Additional Information** **What We Offer Our Portobello Lovers:** * Life insurance; * Medical and dental assistance; * Meal allowance; * Gympass; * Profit Sharing Program; * Pharmacy reimbursement; * Discount network \- partnerships with various institutions; * Discount on Portobello products; * Vacation bonus; * Assistance for dependents with disabilities; * Portobello Shop Academy \- Online platform with content and training; * Birthday day off; We look forward to your application to become **\#portobellolover** *All our positions are also open to persons with disabilities.* We are **Portobello Shop**, the retail brand of Portobello Group. With over 160 stores, we lead in innovation and design of comprehensive tile solutions in Brazil — and we’re not stopping there: together, we are a global benchmark in the industry. At **Portobello Shop**, we believe design has the power to transform the world. Our journey is built on new scenarios, new characters, and constant challenges — yet our purpose remains unchanged: **Live Design, Transform Spaces, and Delight People.** We are Brazil’s largest specialized retail network for tile solutions and part of a complete ecosystem uniting innovation, excellence in logistics, and passion for what we do. If you seek a place where agility meets strategy and empathy guides relationships, your place is here. **Why Join Our Ecosystem?** Working at Portobello Shop means experiencing multiple facets of a solid, constantly expanding business. Our opportunities span the entire ecosystem: * **Our Stores:** Where design comes to life. If you love customer interaction and want to fulfill dreams through expert consulting, our retail positions are for you. * **Operations (Logistics and Officina Portobello):** The engine behind our delivery. Here, we manage everything from precise logistics across our distribution centers to the artisanal and technological finishing of Officina, transforming porcelain into art. * **Backoffice (Head Office):** The intelligence behind the business. This is where the departments and teams that sustain and drive our business operate strategically and integrally to support growth, innovation, and excellence across our ecosystem. ***Our Culture and Values (What Drives Us):*** We seek professionals who identify with our pillars: * **Play Fair and Play Together:** Ethics and collaboration form the foundation of everything we do. * **Adaptability and Sense of Urgency:** We respond quickly to change, focused on what truly matters. * **Empathy:** We listen, understand, and value people to build the best solutions. * **Results-Oriented and Strategic Vision:** We plan for the future without losing sight of excellence in current execution. **Your journey starts here!** If you thrive on challenges, are passionate about innovation, and want to build a career in a dynamic and inspiring environment, explore our open positions below and join our story.