Marketing Analyst

Description

Job Summary: We are seeking a Marketing Analyst with strong analytical and financial skills to manage budget control, investment management, and performance analysis. Key Highlights: 1. Strategic position with direct interface with leadership. 2. Focus on marketing control, analysis, and intelligence as an investment. 3. Opportunity to transform data into insights for decision-making. Marketing Analyst (Performance \& Budget) We are looking for a **Marketing Analyst with a strong analytical and financial profile**, to directly handle **budget control, investment management, and performance analysis** of marketing initiatives. This is a strategic role with direct interface with leadership, responsible for ensuring **predictability, efficient use of budget, and support for commercial decisions**. Your responsibilities will include: * Managing and controlling the **marketing budget (planned vs. actual)** * Monitoring the **department's financial flow** * Planning and optimizing **budget allocation across products and channels** * Creating and monitoring **performance dashboards and KPIs** * Analyzing **campaign ROI and lead generation** * Monitoring **lead quality and conversion (marketing → sales)** * Developing **management reports** to support executive leadership * Collaborating with the commercial team on results analysis * Organizing processes, routines, and controls within the department What we’re looking for: * An **analytical, organized, and data-driven profile** * Experience in **budgetary, financial, or planning control** * Proficiency in **Excel (intermediate/advanced)** * Experience with **reports, KPIs, and performance analysis** * Knowledge of **digital marketing and metrics (CPL, ROI, conversion)** * Experience with **RD Station or similar tools** * Ability to transform data into **actionable insights for decision-making** Preferred Qualifications: * Experience in the **real estate or construction industry** * Hands-on experience with **BI and dashboards** * Experience managing **paid media budgets** * Experience integrating **marketing and commercial functions** Our Ideal Candidate: * Ownership mindset and accountability for numbers * Process organization and discipline * Critical thinking and continuous improvement capability * Strategic vision focused on results * Strong communication skills with teams and leadership (coordination and executive management) Important Note: This is not a role focused on content creation, social media, or design. Our focus is **marketing control, analysis, and intelligence**. Why is this opportunity different? Here, marketing is treated as an **investment**, and you will be a key player in ensuring every decision is driven by data, efficiency, and results. Working Hours: On-site, Monday to Friday — 220 hours per month. Employment Type: Full-time CLT Compensation: R$3.000,00 — R$4.500,00 per month Benefits: * Health insurance * Dental insurance * Company mobile phone * Partnerships and commercial discounts * Life insurance * Food allowance * Meal voucher * Transportation voucher Work Location: On-site