CRM ANALYST

Description

Job Summary: A professional to monitor customer relationships, analyze data, manage lead nurturing workflows, and optimize the sales funnel—focusing on excellence and innovation. Key Highlights: 1. Organized, collaborative, and continuous improvement-oriented environment 2. Encouragement of learning and excellence in daily work 3. Valuing individuals who strive to grow, innovate, and make a difference On-site position in Florianópolis | 44 hours per week | Competitive salary **Why Join Us?** Dynamox is a high-tech company that develops intelligent monitoring solutions for vibration, temperature, current, and voltage—helping maintenance and reliability teams make industry safer, more efficient, and more sustainable. Today, we are the world’s only maintenance-focused company holding the international certifications ISO 27001, 27701, 27017, and 27018, in addition to ISO 9001. Beyond well-structured processes, we believe in people. Here, you’ll find an organized, collaborative, and continuous improvement-oriented environment where learning is encouraged and excellence is part of everyday life. We value individuals who strive to grow, innovate, and make a difference. **Main Responsibilities:** * Monitor relationships with existing customers via CRM systems; * Analyze lead and customer data to identify patterns, conduct A/B testing, detect trends and improvement opportunities, and deliver customized reports for each need; * Develop and manage lead nurturing workflows based on personalized buyer journeys; * Identify actionable insights from data and apply growth techniques to optimize and scale results; * Communicate with various departments to integrate strategies; * Execute marketing email campaigns; * Align inbound (SEO, content, automation) and outbound (email, cold calls, events) efforts to maximize lead generation; * Design and execute CRM strategies focused on optimizing the sales funnel and strengthening relationships with leads and customers to achieve established KPIs; * Document and maintain up-to-date procedures for CRM routines; * Understand the company’s products and services—including their features, benefits, target audience, and competitive differentiators. **Education:** * Completed undergraduate degree in Marketing, Business Administration, Journalism, Engineering, or related fields; * Preferred: Completed postgraduate degree or MBA in Marketing, Digital Media, or related fields. **Experience:** * Prior experience in this field and role; * Experience with marketing automation tools; * Experience with customer acquisition journeys and the sales funnel. **Benefits:** * **Multi-benefit card**: Flexible card facilitating use for meals, transportation, leisure, pharmacy, and more—you choose how and where to use it; * **Health and dental plans**: Health and dental coverage for employees after the probation period; * **SESI agreement**: Farmasesi and OdontoSesi; * **Health and wellness**: GoGood and Wellhub agreements (discounts at gyms and access to nutritionists, psychologists, and other health professionals); * **Ergonomics support**: In-house physical therapy/osteopathy sessions; * **Professional development**: Financial support for courses, training programs, and certifications; * **Partnerships**: EBAC and Influx; * **Financial incentives**: Profit-sharing program (PLR), performance bonuses, bonuses for completing training programs, and tenure-based bonuses; * **Office comfort and meals**: Complimentary fruits and coffee, plus access to Market4u and Dynamarket; * **Culture and atmosphere**: Monthly team-building events and a relaxed, no-dress-code environment.