Commercial Performance Analyst

Description

Job Summary: We are seeking a Commercial Performance Analyst to monitor, analyze, and optimize the sales team's performance, ensuring tangible results and continuous improvement across the sales funnel. Key Highlights: 1. Join a pioneering and established company in the premium travel segment. 2. Direct contact with management and real impact on strategic decisions. 3. A work environment that values data and continuous improvement. **About the Company: Livare** --------------------------- Livare is a premium operator of overland tour circuits across South America. Since 2004, it has been a pioneer in this segment, having served over 12,000 travelers. Its circuits span Brazil, Peru, Argentina, Chile, Uruguay, and Bolivia, catering to a high-income clientele aged 50+. The company is headquartered in Londrina\-PR. **About the Role** ---------------- To support growth and the ongoing pursuit of excellence in commercial outcomes, we are seeking a **Commercial Performance Analyst** to operate at the intersection of data, sales, and strategy. This person will be responsible for monitoring, analyzing, and optimizing the commercial team’s performance, ensuring each stage of the sales funnel delivers tangible results. **What the Company Offers** --------------------------- * Join a pioneering and established company in the premium travel segment; * Direct contact with management and real impact on strategic decisions; * A work environment that values data and continuous improvement; * Opportunity to grow alongside the operation. **Responsibilities and Duties** * Audit sales representatives’ conversations and customer interactions (WhatsApp, phone, CRM) to assess adherence to the sales playbook; * Evaluate service quality at each stage: first-response time, tone of engagement, proper use of sales arguments, follow\-up, objection handling, and closing; * Develop and apply objective quality evaluation criteria (scorecards) per interaction and per sales representative; * Identify patterns distinguishing converting interactions from lost ones—and translate these into actionable feedback for the team; * Generate individual qualitative performance reports per sales representative, highlighting strengths and improvement gaps; * Monitor team adherence to the sales playbook and propose updates when opportunities are identified; * Support training and refresher sessions based on audit findings; * Track and analyze commercial team performance metrics (conversion rate, response time, sales cycle length, average deal size, no\-show rate, reasons for loss); * Produce periodic performance reports per sales representative, per product, and per acquisition channel; * Monitor the CRM to ensure data quality, correct field completion, and appropriate progression of deals through stages; * Identify bottlenecks in the commercial funnel and propose data-driven corrective actions; * Analyze the effectiveness of sales automation tools and suggest improvements; * Track lead sources (Meta Ads, Google Ads, organic, referrals) and correlate them with closure rates; * Support commercial management with dashboards and analyses to inform decisions regarding team allocation, targets, and campaigns; * Cross-analyze marketing and commercial data to evaluate ROI per channel; * Participate in performance review meetings with the commercial team and management, presenting actionable insights. **Requirements and Qualifications** * Experience in commercial or sales data analysis; * Proficiency in CRM systems; * Advanced Excel/Google Sheets skills (pivot tables, formulas, dashboards); * Ability to translate data into practical recommendations; * Analytical mindset with strong communication skills—capable of translating numbers into decisions; * Organizational and disciplined approach to maintaining routine tracking processes. **Preferred Qualifications** ---------------- * Experience with automation tools; * Familiarity with RD Station and/or digital marketing platforms; * Experience with Meta Ads Manager and paid campaign analytics; * Experience with BI tools; * Background in tourism or premium services. **Additional Information** On-site in Londrina\-PR PJ (Individual Contractor) We invite you to join a dynamic and talented team where you can develop your skills and advance professionally. At our company, we value teamwork, innovation, and commitment to excellence. If you seek a stimulating work environment with continuous learning opportunities and challenging projects, join our team!