Marketing Analyst

Description

Job Summary: Responsible for planning, executing, and optimizing the social media strategy and managing partnerships with influencers, creating content that fosters connection and drives conversions. Key Highlights: 1. Plan and manage the social media editorial calendar 2. Identify and negotiate partnerships with niche influencers 3. Monitor performance metrics and generate reports with actionable insights — **ABOUT THE POSITION** — You will be responsible for planning, executing, and optimizing Luli For Babies’ social media strategy, as well as identifying and managing partnerships with influencers who resonate with our audience. We seek someone with deep understanding of motherhood, lifestyle, and the ability to translate the brand’s essence into content that fosters connection and drives conversions. — **MAIN RESPONSIBILITIES** — * Plan and manage the social media editorial calendar (Instagram, TikTok, Pinterest, and other relevant platforms) * Develop content briefs aligned with the brand’s positioning and trends in the maternal\-infant segment * Identify, prospect, and negotiate partnerships with niche influencers and content creators * Manage influencer relationships—from product dispatch through delivery tracking and performance evaluation * Monitor performance metrics (engagement, reach, follower growth, partnership ROI) and generate reports with actionable insights * Track social media trends and propose innovative formats for the brand * Collaborate with the design and product teams to ensure visual and messaging consistency across all channels * Engage with the brand’s community by responding to comments and messages using Luli’s distinctive voice Photography and video capture and editing to feed the brand’s channels with original, high\-quality content. **— REQUIREMENTS —** * Degree in Marketing, Advertising, Communications, or related fields * Minimum 2–3 years of experience in social media management, preferably in e\-commerce or digital retail * Experience in influencer marketing: prospecting, negotiation, and campaign management * Proficiency in tools such as Meta Business Suite, Instagram Insights, TikTok Analytics, and influencer management platforms * Ability to analyze metrics and make data\-driven decisions * Excellent written communication skills and a keen eye for visual aesthetics * Strong organizational skills, proactivity, and ability to manage multiple simultaneous tasks — **PREFERRED QUALIFICATIONS** — * Prior experience in the maternal\-infant, fashion, or lifestyle sectors * Familiarity with video editing tools (CapCut, Premiere, InShot) for Reels and TikToks creation * Established network of contacts among niche influencers * Experience with e\-commerce platforms (Shopify, Nuvemshop, or similar) * Basic knowledge of paid media for organic content amplification. Compensation: R$3\.000,00 \- R$3\.500,00 per month Benefits: * Health insurance * Fuel allowance * Life insurance * Meal voucher * Transportation voucher Experience: * Marketing (Mandatory) Work Location: On\-site