Marketing Coordinator | Second Selection

Description

Job Summary: Coordinate marketing strategies to strengthen the brand in the live marketing and events market, lead a creative team, and ensure alignment with commercial objectives. Key Highlights: 1. Creative team leadership in visual project and content development. 2. Creation and development of innovative promotional experiences and solutions. 3. Digital presence management and market trend monitoring. Coordinate the company's marketing strategies, connecting brand, live experiences, and results, strengthening positioning in the live marketing and events market, driving business generation, and ensuring consistency among messaging, delivery, and experience. Lead the creative team in developing visual projects, content, copywriting, and digital solutions, while planning, executing, and monitoring the strategic marketing plan, ensuring alignment with commercial objectives and the company’s positioning in the events and experiences market. 1\. Experience Creation and Development * Design visual assets for brand activations, events, and live marketing campaigns. * Develop innovative creative content and solutions, such as customized digital games, exhibition booths, press kits, and interactive activities. * Author original event concepts, reinforcing Mandala 360\'s creative identity and positioning. * Develop new promotional solutions and activation formats for commercialization by the sales department. 2\. Marketing Strategy and Planning * Plan, coordinate, and execute institutional, promotional, and commercial campaigns, integrating online and offline actions. * Ensure marketing strategies align with commercial objectives and the company’s positioning in the events and experiences market. * Plan and supervise branding and communication activities for events, activations, product launches, and brand experiences. 3\. Cross-Departmental Integration and Sales Support * Collaborate closely with sales, creative, production, and client service teams to ensure marketing clearly conveys project deliverables, differentiators, and value propositions. * Develop, update, and standardize sales materials, including presentations, proposals, portfolios, case studies, and post-event reports. 4\. Brand Management and Digital Presence * Manage the company’s digital presence (social media, website, portfolio, and media campaigns), focusing on brand authority, audience engagement, and lead generation. * Ensure correct use of visual identity and brand positioning across all touchpoints. 5\. Leadership, Management, and Performance * Lead and organize the marketing and creative team, promoting alignment, productivity, and delivery quality. * Manage vendors, creative partners, and agencies. * Monitor performance indicators (KPIs), analyzing campaign, event, and promotional action results for strategic decision-making. 6\. Innovation and Trends * Track market trends, audience behavior, emerging technologies, and innovations applied to events, experiences, and live marketing.