Description
Job Summary:
A professional responsible for planning and executing marketing and communication activities, including media, CRM, events, content creation, and performance analysis.
Key Highlights:
1. Co-development of media investment plan
2. Event and campaign planning and production
3. Creation of online and offline artwork and email marketing
* Co-development and approval of the monthly media investment map;
\- \- CRM calendar development;
\- \- Analysis and preparation of reports and KPIs;
\- \- Mall quality (institutional communications);
\- \- Creation of online and offline artwork (when required);
\- \- Planning and production of events and campaigns;
\- \- Email marketing creation (primarily for virtual storefronts);
\- \- Analysis and approval of social media posts and Toolkit (key visuals and campaign asset breakdown);
\- \- Monthly update of the Project Status spreadsheet;
\- \- Monthly update of the Mystery Shopper report and action plan;
\- \- Preparation of the internal weekly newsletter;
\- \- Photographic and audiovisual coverage of events (when required);
Minimum Education: Bachelor's Degree