Marketing Supervisor

Description

**Requirements:** * Bachelor's degree preferred * 3 years of experience in the field * Ongoing postgraduate studies preferred * Knowledge of digital marketing preferred * Experience in content strategies is a plus * Familiarity with paid media campaigns preferred * Knowledge of search engine optimization (SEO) is a positive factor * Knowledge of search engine marketing (SEM) preferred **Responsibilities:** Plan sales growth strategies based on analysis and research regarding customers' purchasing power and market positioning, promoting technical visits, training courses, and incentives; evaluate return on investment in promotional items and value-added products to increase customer volume in retail stores as well as in wholesale. Develop marketing studies and strategies together with the commercial team (retail and wholesale), based on customer segmentation and performance analysis, identifying business opportunities, market niche expansion potential, and emerging trends; analyze indicators and results from studies and surveys to increase commercial team sales. Evaluate Net Promoter Score (NPS) indicators by analyzing customer satisfaction levels through evaluation links, collecting improvement points regarding products and service across company departments, aiming to formulate improvement strategies for vonixx's products and services. Develop and monitor compliance with the monthly digital marketing action calendar, including content, videos, live streams, and other activities. Distribute and coordinate design and audiovisual production requests, evaluating the quality of scheduled creative and editing pieces prior to approval for publication of content across vonixx media channels. Supervise execution of the monthly marketing action calendar by evaluating actions, analyzing applied techniques, and studying posting results—such as engagement rates, reach, metrics, image shares, etc.—to expand social media growth and stimulate purchase intent through content. Supervise planning and organization of external and internal events, including defining content themes, action strategies, graphic and digital material creation direction, etc., to strengthen brand presence in the market. Supervise contracts signed with partners and suppliers by evaluating their performance. Supervise development of marketing-related content, copy, and other materials to ensure accurate targeting of the intended audience. Supervise implementation of strategic internal marketing initiatives, establishing communication channels, tools, processes, event calendars, and policies to reinforce company culture among employees. Supervise product marketing activities based on inventory analysis and by providing promotional materials to the team to help boost sales of low-turnover products. Supervise the work team through activity monitoring, identifying development opportunities, proposing training programs, evaluating team performance outcomes, scheduling vacation periods, tracking absences, etc., aiming to build a high-performing professional team aligned with organizational goals. Monitor operational technical proficiency within the marketing department team, conducting guidance and technical reinforcement training for subordinate staff when necessary. Uphold company culture. Perform other duties relevant to the department as requested by immediate leadership. Location: Messejana/CE Compensation: Starting at R$6.000,00 per month Benefits: * Dental insurance * Meal allowance * Food voucher * Transportation allowance Workplace: On-site