Marketing Analyst

Description

O Universo do Açaí seeks a creative, strategic, and innovative professional to structure and strengthen the brand’s internal marketing, directly contributing to digital positioning, branding, campaigns, social media, and corporate identity experience. We seek a generalist professional who unites strategy, creativity, and execution, responsible for content creation, strengthening digital presence, and developing initiatives that foster audience connection and brand value. Key Responsibilities * Plan and execute the brand’s marketing strategies; * Manage the group’s social media accounts; * Produce strategic content for Instagram, TikTok, and other channels; * Create and edit videos, reels, and institutional content; * Act as the company’s storymaker; * Develop graphic assets and promotional materials; * Strengthen the brand’s branding and visual identity; * Develop promotional and seasonal campaigns; * Monitor market trends and consumer behavior; * Support product launch and development initiatives; * Produce internal marketing and internal communication activities; * Monitor campaign metrics and performance; * Generate innovative ideas to strengthen the brand. Mandatory Requirements * Experience in digital marketing and social media; * Proficiency in Photoshop, Canva, and Figma; * Experience in video editing and content creation; * Knowledge of branding and marketing strategy; * Strong communication skills and creativity; * Organized, proactive, and innovative profile; * Ability to transform ideas into campaigns and content; * Experience in marketing planning and action calendars. Preferred Qualifications * Experience in the food industry, food service, or retail; * Knowledge of paid traffic; * Basic understanding of photography and video capture; * Experience with human-centered marketing and storytelling; * Experience building and strengthening brands. **Benefits:** * Meal allowance. * Transportation allowance or commuting cost support. * Professional development plan. * Bonuses and incentive campaigns. * Discounts on brand products. Employment type: Full-time CLT contract Compensation: R$2\.800,00 per month Benefits: * Fuel allowance * Meal allowance * Transportation allowance Work location: On-site