Description
Job Summary:
A professional to strengthen Lure's positioning and brand image, attract qualified leads, and manage the creative team.
Key Highlights:
1. Brand positioning planning and execution
2. Strategic content creation and direction
3. Creative team management (design and video)
Scope of Services:
**Strengthen Lure's market positioning and brand image to increase perceived value and reduce CPL, attracting more qualified leads through external lead generation.**
Related Activities:
**Brand positioning planning and execution**
**Strategic content creation and direction**
**Alignment with traffic acquisition to improve campaign performance**
**Creative team management (design and video).**
**Video editing**
Expected Deliverables:
**External lead generation**
**Increased brand authority and perceived value**
**Higher digital engagement and presence**
Minimum Education: High School (Secondary Education)