Description
Job Summary:
The Planning Analyst is responsible for optimizing lead generation and distribution to sales, aiming to increase conversion and revenue.
Key Highlights:
1. Plan and optimize lead generation
2. Analyze and improve the sales funnel
3. Define lead qualification criteria
The Planning Analyst is responsible for planning, structuring, and optimizing lead generation, qualification, and distribution to the Small and Medium Enterprises (SME) sales team, ensuring volume, quality, and efficiency in the commercial funnel, with a focus on increasing conversion and revenue.
* Plan lead generation strategies (inbound and outbound) for the Small and Medium Enterprises (SME) segment
* Define lead qualification criteria (MQL, SQL) jointly with the sales team
* Manage and optimize lead distribution to SDRs
* Analyze funnel performance (top, middle, and bottom) and propose improvements
* Collaborate with marketing to enhance lead quality
* Structure and monitor lead nurturing and automation workflows
* Identify bottlenecks in the sales funnel and drive optimization
* Create lead segmentation by profile, behavior, and purchase potential
* Monitor KPIs and generate executive reports
* Support demand generation target definition