Marketing Manager

Description

Job Summary: Responsible for planning, developing, and executing institutional and corporate marketing strategies, managing campaigns, and strengthening the brand within the public sector. Key Highlights: 1. Leadership in Marketing with a focus on institutional and corporate strategy 2. Management of online and offline campaigns and brand strengthening 3. Experience working at a company with 22 years of expertise in the public sector **Log,Lab Inteligência Digital** is a company with over 22 years in the market, operating exclusively in the public sector—collaborating with state-owned enterprises, institutions, and municipal, state, and federal agencies. This experience enables us to add significant value to the contracts we undertake, as we deeply understand the challenges and issues faced by public institutions across Brazil, and through the exchange and sharing of acquired knowledge—having participated in numerous successful projects nationwide. **Responsibilities and Duties** * Plan, develop, and execute the company’s institutional and corporate marketing strategy; * Manage **online and offline campaigns**, ensuring alignment with the organization’s strategic objectives; * Lead brand positioning, institutional reputation, and market presence development and enhancement; * Coordinate communication initiatives, content production, and social media management; * **Structure and strengthen the Marketing department**, reviewing processes, workflows, priorities, and the team’s operational model; * **Lead and develop** the Marketing team, promoting organization, productivity, and technical growth; * Ensure adherence to timelines, deliverables, and departmental priorities; * Translate executive leadership’s strategic directives into structured action plans; * Monitor marketing performance metrics and propose continuous improvements; * Ensure all initiatives align with the board’s guidelines and expectations. **Requirements and Qualifications** * Prior experience in a **leadership role within Marketing**; * Experience managing multidisciplinary teams; * Experience designing and executing Marketing and Communications strategies; * **Knowledge of:** * Branding and brand positioning; * Digital marketing and institutional campaigns; * Content management and social media; * Strategic planning and schedule management; * Excellent interpersonal communication skills and ability to collaborate across departments and hierarchical levels; * Organized, analytical, and results-oriented profile **Additional Information** Log,Lab Inteligência Digital is a company with over 22 years in the market, operating exclusively in the public sector—collaborating with state-owned enterprises, institutions, and municipal, state, and federal agencies. This experience enables us to add significant value to the contracts we undertake, as we deeply understand the challenges and issues faced by public institutions across Brazil, and through the exchange and sharing of acquired knowledge—having participated in numerous successful projects nationwide. In summary, we are truly a partner company to our clients, focused on improving and revolutionizing citizens’ lives through innovation and digital transformation.