SOCIAL MEDIA

Description

Plan, produce, execute, and monitor digital communication strategies and institutional presence on the social media platforms of **Colégio Imperium and FACIT College**, strengthening the institutions' image, expanding engagement with the audience, and promoting engagement, lead generation, and institutional positioning. MAIN RESPONSIBILITIES * Plan and execute the editorial calendar for the institutions' social media channels; * Create captions, scripts, institutional texts, and strategic content for digital media; * Produce and monitor content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms; * Cover institutional, academic, and pedagogical events through photography, video, and Stories; * Record and support audiovisual productions; * Monitor social media metrics, KPIs, and performance; * Interact with followers and monitor messages and comments, ensuring alignment with institutional communication; * Develop digital campaigns focused on lead generation, relationship building, and brand strengthening; * Collaborate with academic, pedagogical, and administrative departments to promote initiatives and projects; * Assist in organizing visual identity and standardizing digital communication; * Identify trends, opportunities, and digital marketing strategies applicable to the education sector; * Support internal endomarketing and institutional communication initiatives; * Safeguard the institutions' image and reputation across digital platforms. Education * Completed undergraduate degree (preferred) or currently enrolled in Marketing, Advertising and Public Relations, Social Communication, Journalism, Design, or related fields. Technical Knowledge * Proficiency in social media and digital marketing; * Familiarity with image and video editing tools; * Basic to intermediate proficiency in Canva, CapCut, Photoshop, or similar tools; * Knowledge of content creation and copywriting; * Understanding of digital metrics and performance analysis. Behavioral Competencies * Creativity; * Strong oral and written communication skills; * Organization and planning ability; * Agility and proactivity; * Interpersonal relationship skills; * Commitment to deadlines and results; * Adaptability and innovation capacity.