Senior Market Intelligence Analyst

Description

Job Summary: Grupo Madero is seeking a Senior Market Intelligence Analyst to strategically analyze data and transform information into insights that drive company growth. Key Highlights: 1. Strategically conduct sales and marketing data analysis 2. Transform information into actionable insights 3. Support decision-making and optimize investments Grupo Madero is seeking a **Senior Market Intelligence Analyst** to strategically analyze sales and marketing data. This professional will be responsible for transforming information into actionable insights, supporting decision-making, optimizing media investments, and directly contributing to improved business results. So, shall we grow together?! ### **Key Responsibilities:** * *Analyze* ***sales*** *and commercial performance data, identifying trends, opportunities, and risks* * *Evaluate* ***media return on investment (ROI/ROAS)*** *for online and offline marketing campaigns* * *Analyze performance across* ***various sales channels*** *(digital, physical, partners, marketplaces, etc.)* * *Monitor and interpret campaign performance metrics (CAC, LTV, conversion rate, average order value)* * *Develop* ***dashboards and management reports*** *for result tracking* * *Support campaign planning and optimization based on data and consumer behavior* * *Collaborate with Marketing, Sales, and Finance teams to align strategies* * *Conduct market, competitive, and channel share studies as needed* ### **Expected Metrics and Analyses** * *Campaign ROI and ROAS* * *Performance by media channel and sales channel* * *Marketing investment efficiency* * *Sales evolution vs. investment* * *Comparative analyses (monthly, quarterly, per campaign, seasonality)* ### **Requirements** * *Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Engineering, or related fields* * *Experience in* ***marketing and sales data analysis*** * *Knowledge of performance and media ROI metrics* * *Advanced proficiency in* ***Excel/Google Sheets*** * *Experience with BI and analytics tools (e.g., Power BI)* * *Strong analytical capability, strategic vision, and effective data communication skills* ### **Benefits:** * Transportation allowance. * On-site meals. * Meal allowance. * Health insurance. * Dental insurance. * Life insurance. * Wellhub. * Pharmacy network partnership. * Cashback program. ### **Inclusion and Diversity:** Positions are also open to people with disabilities (PwDs). Minimum Education: Bachelor's Degree Languages:* Portuguese (Native)