Social Media

Description

Job Summary: The professional will be responsible for developing and implementing marketing campaigns, managing social media, producing content, and analyzing results to promote the company and engage the audience. Key Highlights: 1. Develop and implement innovative marketing campaigns 2. Manage social media and plan strategic content 3. Analyze metrics and propose improvements for audience engagement **Description and Responsibilities:** **Working Hours:** 08:00 to 18:00 **Level:** Operational **Employment Type:** Permanent – CLT* Develop and implement marketing campaigns; * Support other departments within the company regarding marketing requests; * Identify communication opportunities based on events, seasonal dates, or industry-relevant news; * Conduct market research and analyze consumer profiles and behavior to meet customer expectations and needs; * Produce texts for posts, advertisements, and captions, with attention to copywriting and impeccable grammar; * Plan and manage the company’s Instagram and LinkedIn profiles, maintaining consistency in visual identity and tone of voice; * Create and implement an editorial calendar, aligning content with company objectives; * Publish and monitor posts, tracking interactions on social networks (replying to comments and direct messages) to improve audience engagement; * Plan campaigns for organic and paid traffic, implementing strategies to increase the number of qualified followers and engagement; * Research and apply digital marketing trends and best practices for each social network; * Monitor and analyze social media metrics (engagement, reach, followers, clicks, etc.); * Prepare monthly or weekly reports presenting campaign results and improvement suggestions; * Organize internal and external events; * Develop email marketing; * Monitor competitors and conduct benchmarking to identify improvement opportunities. **Requirements:** * Experience as a social media specialist; * Experience with social media and web analytics; * Experience with writing and copywriting; * Experience with paid traffic; * Experience in the dental and healthcare sector; * Basic knowledge of SEO and Content Marketing; * Knowledge of offline marketing and events. **Benefits:** Transportation allowance, Medical assistance, Dental assistance, Gym allowance, Education allowance, Internal benefits, Corporate mobile phone, Life insurance, Meal voucher, Food voucher, Transportation voucher