B2B GROWTH / PERFORMANCE ANALYST (Lead-Focused)

Description

Job Summary: FiOS Group is seeking a B2B Growth / Performance Analyst with an analytical mindset, results orientation, and focus on generating qualified demand. Key Highlights: 1. Plan and optimize paid media campaigns 2. Develop and optimize acquisition funnels 3. Analyze data and propose optimizations FiOS Group, a reference in connectivity solutions and network infrastructure, is looking for a **B2B Growth / Performance Analyst**, with an analytical profile, results-driven orientation, and focus on generating qualified demand. If you are driven by metrics, testing, and performance, this opportunity is for you. Main Responsibilities * Plan, execute, and optimize paid media campaigns (Google Ads and Meta Ads); * Create and test ads focused on conversion (copy and structure); * Develop and optimize acquisition funnels (landing pages, forms, and WhatsApp); * Monitor performance metrics (CPL, conversion rate, CAC); * Conduct A/B tests for continuous improvement of results; * Analyze data and propose optimizations based on metrics; * Collaborate with the sales team to qualify leads and improve outcomes; Requirements * Proven experience with Google Ads; * Proven experience with Meta Ads; * Experience in lead generation (preferably B2B); Knowledge of sales funnel (lead → opportunity → customer); * Basic knowledge of digital marketing tools and data analytics; Advantages * Experience in technology / telecom / internet / telephony / cloud PBX / network infrastructure services * Knowledge of marketing automation (e.g., n8n); * Experience with CRM and lead integration; Knowledge of landing page creation tools; * **Additional Information:** Please send your resume \+ portfolio or case studies to: talentos@fios.net.br Subject line: **Growth B2B – FiOS**