DESIGNER

Description

Job Summary: Professional responsible for developing and managing visual identity projects, communication materials, and promotional campaigns, ensuring brand consistency and optimizing impact. Key Highlights: 1. Creation and development of visual identity and creative concepts. 2. Development of internal and external communication materials. 3. Definition of visual concepts and graphic guidelines for campaigns. **Responsibilities:** * Develop visual identity projects based on sketches and concept creation, according to requirements; * Participate in briefing development based on market research and target audience analysis; * Develop brochures, posters, and advertisements for internal and external communication; * Design packaging for private-label products and plan visual identities for promotional campaigns, stands. **Accountabilities:** * Define visual concepts and graphic guidelines to be applied across communication pieces and campaigns. * Specify visual standards and propose necessary adjustments to maintain institutional identity consistency. * Suggest creative improvements and graphic solutions that optimize clarity and marketing campaign impact. * Request information, materials, and validations from requesting departments to ensure correct project execution.