RD Station Implementation Analyst - Mid-level

Description

Job Summary: We are seeking an RD Station Specialist to implement RD CRM, RD Marketing, and RD Conversas, leading strategic projects from diagnosis to execution. Key Highlights: 1. Consultative support in implementing RD Station platforms 2. Collaborative, strategic environment without micromanagement 3. Continuous learning in marketing, technology, and data **Description:** ---------------- If you master the RD ecosystem and enjoy building processes that truly deliver results, this role is for you. We are looking for an **RD Station Specialist** to directly implement RD CRM, RD Marketing, and RD Conversas, leading strategic projects from diagnosis to execution. Here, you won’t just configure tools—you’ll map commercial processes, structure sales funnels, configure automations, organize pipelines, integrate customer service channels, and ensure marketing and sales operate in a fully integrated, data-driven manner. **Who We Are** Plano B is a company that leverages marketing, technology, and data to achieve strategic and measurable business outcomes. With over 10 years of experience, we provide consultative services—deeply understanding each client’s business before proposing solutions. We integrate strategy, intelligent automation, technology, and performance, always focusing on efficiency and tangible impact across the sales funnel and overall business results. **Your Day-to-Day Responsibilities** * Implement all three RD Station platforms (RD CRM, RD Marketing, and RD Conversas). * Provide consultative client support, including onboarding and ongoing engagement. * Configure automations, webhook integrations, lead nurturing workflows, landing pages, forms, and email marketing campaigns. * Plan and design solution scopes and integrations between tools. * Configure chatbot workflows (with and without AI) in RD Conversas. * Create, customize, or adapt AI prompts for customer service agents. * Segment contact databases and implement lead scoring strategies. * Support strategic inbound marketing planning with a focus on lead generation and nurturing. * Support other departments via integrations (webhooks) and data extractions using RD Station (e.g., integration with CRM, ERP, or other platforms). * Stay up to date on RD Station best practices and new features. * Train and enable clients’ teams on RD Station platform usage. **What We Offer** * Collaborative, strategic environment without micromanagement. * Direct involvement in real-world projects and diverse clients. * Continuous learning in marketing, technology, and data. * Birthday day off. * Remote-first work model—fully remote or hybrid; we maintain an office in Novo Hamburgo/RS. * Fixed compensation. * PJ (individual contractor) engagement model. **Minimum Requirements** * Proven advanced experience using RD Station Conversas, Marketing, and CRM. * Knowledge of digital marketing strategies, inbound marketing, automation, and sales funnels. * Proficiency in RD Station marketing automation features. * Ability to analyze data and define and monitor KPIs. * Strong communication and teamwork skills. * Capacity to manage multiple projects simultaneously. * Accountability for delivery quality and deadlines. * Proactive mindset in identifying innovative solutions. **Preferred Experience** * RD Station certifications (e.g., Specialist, Marketing Automation, Inbound Marketing, etc.). * Familiarity with other digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.). * HTML/CSS skills applied to landing page and email creation and optimization. * Experience integrating platforms via API.