E-commerce Analyst

Description

Job Summary: We are seeking a curious and analytical E-commerce Analyst to optimize user experience and conversion on Shopify stores, leveraging AI to accelerate analysis and insights. Key Highlights: 1. Direct support for Shopify store operations, with a focus on experience and conversion 2. Use of AI to accelerate analyses, generate insights, and optimize daily processes 3. Participation in A/B tests and conversion rate optimization (CRO) initiatives **THE CANDIDATE WE SEEK:** We currently have an opening for an E-commerce Analyst and are looking for a curious, analytical, and eager-to-learn individual who is passionate about e-commerce and continuously improving the user experience. The mission will be to support our Shopify store operations, contributing to an increasingly seamless shopping journey with high conversion rates. On a day-to-day basis, this person will support store configuration and updates (menus, filters, banners, and product displays), collaborate on shopping journey analysis, identify improvement opportunities across product pages, cart, and checkout, and participate in A/B tests and CRO initiatives. They will also use AI tools to accelerate analysis, structure briefings, and generate insights for the team, while monitoring market trends and identifying operational improvement and cross-sell opportunities. If you are passionate about e-commerce, data, user experience, and technology, apply for this position and join our team. **DAY-TO-DAY RESPONSIBILITIES:** The E-commerce Analyst’s mission is to ensure smooth Shopify store operation, high conversion rates, and consistent execution. Key responsibilities and activities include: * Providing direct support for Shopify store operations, contributing to analysis, experience improvements, and conversion initiative execution. **Store Operation and Performance** * Supporting configuration and updates of menus, filters, banners, and product displays across both stores * Assisting with app management, integrations, and Shopify configurations * Contributing to Search & Discovery analysis: internal search, categorization, filters, and exposure rules **CRO and User Experience** * Supporting identification of bottlenecks in the shopping journey (PDPs, cart, checkout) based on data * Collaborating on briefing creation for homepage assets, promotions, and campaign flows * Participating in A/B tests and usability analyses, documenting learnings **Daily Use of AI** * Using generative AI tools (preferably Claude) to accelerate analysis, write PDP copy, generate test hypotheses, and create structured briefings * Applying well-crafted prompts to extract insights from data and automate repetitive tasks * Contributing to the team’s experimentation culture by introducing new AI applications into operations **Market and Portfolio** * Supporting monitoring of consumer behavior trends and market benchmarks * Identifying product offering gaps and cross-sell opportunities based on internal search and navigation behavior data Requirements: **WHAT WE EXPECT FROM YOU?** * Currently pursuing a Bachelor’s degree in Business Administration, Computer Science, Engineering, Project Management, Marketing, or related fields * Experience in e-commerce * Experience with Shopify/Shopify Plus * Knowledge of Figma * Familiarity with AI tools * Intermediate English proficiency Benefits **WHAT YOU’LL FIND AT R.BRANDS?** * Meal allowance (no deductions) * Transportation allowance or fuel subsidy (no deductions) * Breakfast and afternoon coffee in fully equipped kitchens * Quarterly bonus * Unimed health insurance (co-payment) * Dental insurance * Exclusive discounts on our brands’ products * Welcome Kit delivered at the start of onboarding * SESC and CDL partnerships, offering numerous advantages for travel, cultural events, leisure and sports programs, healthcare services, courses, training, educational activities, and discounts with various partner companies * Opportunities for continuous development and internal growth * Corporate University * Culture focused on innovation and entrepreneurship **WORKING HOURS:** On-site, Monday through Thursday from 8:00 AM to 6:00 PM, and Friday from 8:00 AM to 5:00 PM, with a 1-hour break. **Position located in Pedra Branca, Palhoça/SC.** **WHO WE ARE AND OUR PURPOSE?** Created to house brands operating independently from one another, R.brands is a *house of brands*—a brand portfolio company designed to embrace multiple distinct brands, each with its own unique characteristics and DNA. The new identity reflects a more dynamic, strategic, and forward-looking essence aligned with the company’s current evolution. As a *house of brands*, our focus is to develop and manage lifestyle brands rooted in activity—brands that connect, inspire, and emotionally engage. Our purpose? To inspire and empower people to become their best selves. Our name, R.brands, derives from the term *r.evolution*, combining references to the revolution we are building and the evolution we are experiencing. Here, a major transformation is underway—and the dot in our name is not a full stop, but rather a new starting point. Currently, we operate three brands: INVICTUS and BR FORCE in the tactical segment, and GALAPAGOS in the outdoor segment. Each has specific objectives and a distinct personality, yet all align with the group’s overarching purpose—enabling synergistic and broad-based operations. We foster a high-performance environment centered on learning, innovation, and deep commitment to our values: Integrity, Personal Accountability, Tenacity, Nonconformity, Courage, and Empathy. These values define how things work here—and who we are. So, does R.brands resonate with you? Are you ready to embrace this r.evolution?