Job Summary: Lead the E-commerce and Growth strategy for the owned channel, ensuring revenue growth, conversion, profitability, and recurrence. Key Highlights: 1. Strategic leadership in E-commerce and Growth. 2. Focus on customer acquisition, digital media, and qualified traffic. 3. Culture of experimentation and data-driven decision-making. Description: * Bachelor's degree in Business Administration, Marketing, Engineering, Economics, or related fields; * Solid experience managing an owned E\-commerce platform, preferably in DTC or omnichannel models; * Strong expertise in customer acquisition, digital media, and growth of qualified traffic; * In-depth knowledge of: * Performance metrics and full-funnel analytics * CRO, SEO, and CRM * Growth methodologies and experimentation frameworks * Strategic, analytical, and results-oriented profile with clear business vision; * Ability to lead multiple initiatives simultaneously, with strong organization, prioritization, and critical thinking skills; * Excellent communication skills and ability to collaborate across departments and with external partners. Advantages (not mandatory): * Experience with marketplaces (Mercado Livre, Amazon, Shopee, etc.); * Proficiency in analytics, media, CRM, and automation tools; * Advanced English and/or Spanish. * Lead the E\-commerce and Growth strategy for the owned channel, ensuring revenue growth, conversion, profitability, and recurrence; * Define and execute portfolio, product, and promotion strategies while continuously monitoring their KPIs; * Own the customer acquisition strategy, integrating media for acquisition, CRO, SEO, and CRM; * Define, monitor, and improve key full-funnel KPIs: acquisition, conversion, average order value, CAC, LTV, margin, retention, and repeat purchase; * Coordinate customer acquisition, CRO, SEO, and CRM initiatives to ensure an integrated top-, mid-, and bottom-of-funnel growth perspective; * Integrate and oversee technology tools and platforms (e.g., middleware, ERPs, etc.); * Build and lead a continuous testing and experimentation agenda (Growth), with clear hypotheses, effective prioritization, rapid learning, and scalable implementation; * Transform data into actionable business decisions through deep analysis and practical recommendations; * Contribute to defining the brand’s channel strategy, clarifying the role of E\-commerce within the broader ecosystem (website, marketplaces, WhatsApp, B2B); * Support branding and awareness initiatives, linking top-of-funnel activities with performance and long-term growth; 2512250202491934831
João Silva
Indeed · HR
João Silva
Indeed · HR
