Performance Specialist

Description

Job Summary: We are seeking a Performance Specialist passionate about data and results analysis to optimize marketing campaigns and ensure innovative, customer-aligned strategies. Key Highlights: 1. Optimize marketing campaigns based on data. 2. Lead digital marketing and performance strategies. 3. Conduct experiments to identify effective approaches. We seek a Performance Specialist passionate about data and results analysis. Your mission will be to optimize marketing campaigns to deliver measurable outcomes and ensure our strategies remain ahead of the market and aligned with our customers' expectations. Key Responsibilities: * Monitor campaign performance metrics to propose improvements. * Analyze market data to adjust marketing strategies. * Evaluate the user journey and identify friction points. * Use tools such as Google Analytics to determine relevant KPIs. * Adjust campaigns to maximize ROI and segmentation effectiveness. * Conduct experiments to identify effective approaches. * Implement new tools to enhance data analysis. * Stay informed about emerging marketing technologies and strategies. Analyze data to determine optimal publishing times. * Requirements: * Prior experience in digital marketing, paid campaign management, and performance analysis (including automation and lead management). * Proficiency in Google Analytics and digital marketing tools. * Excellent analytical and data interpretation skills. * Knowledge of testing methodologies, such as A/B Testing. * Experience with B2B marketing funnels. * Proficiency in BI and Looker Studio. Desirable: * Degree in Marketing or related fields; At WK, we believe in the power of data to drive strategic decisions. If you are results-driven and wish to join an innovative team, come join us! Benefits Meal Voucher with flexible value PPR (Profit Sharing Plan) Tenure-based bonus ️ Life Insurance ❤️ Unimed Health Plan — monthly premium fully covered by WK Dental Plan 2 monthly psychological counseling sessions (Conexa) 2 monthly nutritionist consultations (Conexa) Referral bonus for professionals Career Development Plan Education Assistance Book Purchase Assistance * 40-hour weekly work schedule \+ Hours Bank Free parking or Transportation Voucher Birthday Day Off (for you or your child) Every Day is Pet Day Open Doors for Family Workplace Gymnastics * Plenty of coffee Trusted Commerce Wellhub (Gympass) Numerous partnerships (SESC, ACIB, AMPE, ACATE, Wizard, Open English, among others) Extended maternity and paternity leave **WK respects and promotes diversity.** **All our positions are also open to persons with disabilities (PCD).**