Salesforce CRM Analyst

Description

Job Summary: We are seeking a talent passionate about CRM, automation, and journey architecture to transform our commercial and customer service operations—orchestrating the consumer journey and ensuring seamless, personalized touchpoints. Key Highlights: 1. Orchestrate the consumer journey for a strategic category 2. Define and execute CRM programs and manage campaigns 3. Configure and optimize Sales Cloud for commercial growth Join the success team at Clube Candeias! Congratulations! You’re about to take a step toward an exciting career at Clube Candeias, where fun and professionalism go hand in hand. If you’re passionate about tourism, hospitality, and making a difference in the lives of thousands of people, this is your opportunity! ✨ Who are we? Clube Candeias is one of the leading references in the tourism and leisure segment, with over 58 years of market experience. Our mission is to provide our members unforgettable moments of rest, leisure, and travel through a network of owned and carefully selected partner hotels and resorts. We care for our members by offering comfort and economical options, ensuring they always find a cozy place to call home—no matter where they are. In addition to our **29 owned units spread across Brazil**, located near incredible tourist destinations—from paradisiacal beaches to ecotourism sites—we offer access to over **500,000 accommodation options worldwide**, thanks to our partner network. Why join the Clube Candeias team? By joining our team, you’ll gain access to a dynamic and collaborative environment where your ideas and passion for tourism will be valued. Moreover, we offer: Growth opportunities: We aim to develop our employees’ potential, encouraging continuous learning and professional growth. Exclusive benefits: Our employees enjoy special advantages, such as discounts on accommodations, travel packages, and cultural events. Stimulating challenges: Here, every day presents an opportunity to tackle new challenges and devise innovative solutions to delight our customers. Join our team! We’re looking for dedicated and enthusiastic professionals to join our successful team. If you’re driven by passion for delivering extraordinary experiences in the world of tourism, come be part of the Clube Candeias family! Learn more about us at: www.clubecandeias.com/trabalhe\-conosco Apply now and embark on a career journey toward professional success! **Responsibilities and duties:** ------------------------------------ **Are you passionate about CRM, automation, and journey architecture?** We’re seeking a talent who breathes **Salesforce**, to transform our commercial and customer service operations into a true scale engine. Your mission will be to orchestrate the consumer journey for a strategic category, ensuring that each touchpoint (Email, WhatsApp, SMS) is seamless, personalized, and conversion-focused. **What you’ll do:** * Define and execute CRM programs, adapting journeys and campaigns according to local needs and consumer behavior; * Implement campaign management models integrating Email, SMS, and WhatsApp via Marketing Cloud; * Collaborate with leaders across various areas to build tools and processes supporting business strategy, ensuring full alignment; * Configure and optimize Sales Cloud to support the growth of our commercial engine; * Monitor engagement and conversion KPIs, adjusting relationship workflows to maximize ROI for the product category under your responsibility. **Responsibilities:** * Implement and evolve CRM and pipeline: stages, SLAs, cadences, follow\-ups, and standards * Create and optimize marketing automations: segmentation, triggers, nurturing, and scoring * Integrate and organize telephony/WhatsApp/Email for traceability and productivity * Improve customer service and sales-related processes using playbooks and operational routines * Build LPs (structure, testing, and optimization) Monitor KPIs (e.g., leads, appointments, conversion, response time, churn) and propose improvements) * #### **Requirements and qualifications:** * **Salesforce Proficiency:** Proven, in-depth experience with **Salesforce Marketing Cloud** and **Sales Cloud** (mandatory). * **Architectural Mindset:** Ability to design complex, automated journeys that make sense to the end user. * **Collaborative Profile:** Skill to navigate between Marketing, Sales, and Customer Service areas, translating business needs into technical solutions. * **Data Orientation:** Consistent focus on metrics, A/B testing, and workflow optimization. #### **Additional information:** **Advantages:** * Salesforce certifications (Marketing Cloud Consultant or Admin). * Prior experience in accelerated-scale projects * Willingness to work onsite