Job Summary: An institutional marketing professional to develop and implement branding, communication, and relationship strategies, strengthening brand positioning and authority. Key Highlights: 1. Solid experience in institutional marketing and positioning campaigns. 2. Lead branding, communication, and brand reputation projects. 3. Strategic thinking, creativity, and results orientation. Description: * Bachelor's degree in Social Communication, Journalism, Public Relations, Advertising and Marketing, Business Administration, Marketing, or related fields; * Postgraduate degree/MBA in Corporate Communication, Branding, Marketing, or related areas is considered a plus; * Solid experience in institutional marketing, branding, positioning campaigns, and institutional communication; * Experience in planning, executing, and measuring institutional marketing strategies; * Participation in repositioning/rebranding projects; * Prior experience managing marketing projects, interfacing with agencies and suppliers; * Storytelling skills, brand metrics, and relationship-building initiatives; * Behavioral Competencies: Strategic thinking and business acumen. Excellent oral and written communication. Organization, autonomy, and proactivity. Collaborative profile with ability to align diverse departments and stakeholders. Creativity combined with critical analysis and results orientation. * Translate the organization's purpose into marketing campaigns and initiatives that generate brand recognition, recall, and preference, reinforcing positioning and authority; * Develop and implement institutional marketing strategies aligned with the organization's purpose, values, corporate objectives, and business strategies; * Plan, execute, and evaluate branding and institutional communication campaigns (online and offline), key dates, and organizational culture initiatives; * Manage visual identity, tone of voice, and brand guidelines; * Support sponsorship of events, trade shows, and marketing and institutional activities aimed at enhancing brand visibility and positioning; * Create and sustain marketing initiatives focused on reputation, social engagement, sustainability, financial education, and cooperativism; * Produce content for internal and external channels; * Develop and deliver institutional materials such as presentations, annual reports, brochures, and videos; * Monitor KPIs for reach, engagement, and brand perception. 2512100202181758944
João Silva
Indeed · HR
João Silva
Indeed · HR
