BUSINESS INTELLIGENCE ANALYST

Description

Job Summary: A professional responsible for driving the performance of online sales operations by optimizing the platform, product portfolio, and digital marketing strategies to increase visibility and profitability. Key Highlights: 1. Optimization of the platform and product portfolio for online sales. 2. Implementation of digital marketing strategies and KPI analysis. 3. Continuous improvement of user experience and channel profitability. **Description** A professional responsible for driving the company's online sales operations performance, ensuring optimization of the platform, maintenance of an attractive product portfolio, implementation of digital marketing strategies, and continuous analysis of performance indicators, aiming to increase visibility, customer satisfaction, sales volume, and channel profitability. **Responsibilities and Duties** Manage and analyze the e\-commerce product catalog, including listing, pricing, description, and inventory control. Monitor KPIs such as conversion rate, cart abandonment rate, average order value, and campaign ROI, proposing actions to optimize results. Develop and monitor digital marketing strategies (SEO, email marketing, remarketing, affiliates, social ads) focused on increasing traffic and conversions. Evaluate website usability and functionality, suggesting user experience improvements based on navigation data. Analyze consumer behavior data to enhance product assortment, offers, and commercial terms. Collaborate with internal departments (IT, Marketing, Logistics, Customer Service) and suppliers to ensure online operational efficiency. Monitor market trends, competitors, and technological innovations, recommending data-driven strategic improvements. **Requirements and Qualifications** Bachelor's degree completed in Business Administration, Systems Analysis and Development, Commercial Management, Marketing, or related fields; Data Analysis: **Power BI (Proficiency in dashboard development)**