Content Analyst

Description

Job Summary: We are seeking a Content Analyst to manage social media, transforming campaigns into creative, results-driven content and strengthening the brand’s digital presence. Key Highlights: 1. Strategic and operational social media management focused on results. 2. Opportunity to serve as the bridge between planning, creative development, and performance. 3. An environment that values ethics, respect, and an owner’s mindset. We seek a Content Analyst to lead strategic and operational social media management, responsible for transforming commercial and institutional campaigns into relevant, creative, and results-oriented content. This person will serve as the bridge between planning, creative development, and performance, ensuring consistent communication and reinforcing the brand’s digital presence. **Responsibilities and Duties** * Plan and execute the social media **editorial calendar** * Create **scripts, captions, and creative concepts** aligned with campaigns and promotions * Manage **content publishing and scheduling** * Monitor and execute **weekly and seasonal campaign coverage** * Engage with the audience (**comments, direct messages, and relationship building**) * Collaborate closely with the creative team to ensure **consistency between content and visual identity** * Monitor trends and adapt content to **current formats (Reels, trends, etc.)** * Collaborate with influencers and ensure **briefing execution** * Analyze metrics and generate **performance reports and insights** * Propose continuous improvements to the content strategy **Requirements and Qualifications** * Experience in **social media management** * Strong writing skills and proficiency in **copywriting** * Knowledge of **content planning and editorial calendar development** * Familiarity with scheduling and analytics tools (Meta Business, etc.) * Basic understanding of digital marketing and consumer behavior * Organizational skills and ability to manage multiple priorities * Experience in **retail or supermarkets** * Experience with **promotional content and offer-based campaigns** * Experience in **influencer marketing** * Basic design knowledge (Canva) * Strategic mindset focused on performance and conversion More than just a supermarket, we are part of Manaus residents’ tables and daily lives. **Supermercado Rodrigues** built its legacy on hard work, honesty, and an unwavering commitment to quality. Our mission goes beyond stocking shelves; our goal is to deliver excellence in service, ensuring every customer feels at home and every employee takes pride in wearing our uniform. With spacious stores and a comprehensive product mix, we are the benchmark for perishables and customer service in Manaus. ### **Our Culture (The Rodrigues Way)** Here, we believe **people are our greatest asset**. We don’t just seek resumes—we seek individuals with passion in their eyes and a desire to grow. Our daily operations are guided by our **10 Commandments**, principles that inform everything from front-counter service to executive-level strategic decisions. We value: * **Ethics and Transparency:** We do what is right, even when no one is watching. * **Respect:** We treat everyone — colleagues, customers, and suppliers — with equal courtesy. * **Owner’s Mindset:** We care for every detail of the store as if it were our own home.