
I’d say the most important thing is to tailor your CV for every single application. Generic CVs get filtered out fast by Applicant Tracking Systems (ATS). Focus on the job description and mirror the specific keywords they use, especially for skills and required qualifications. For example, if they ask for “project management” and “stakeholder communication,” make sure those exact phrases appear naturally in your work experience section.
Your CV should tell a clear story of your impact, not just your duties. Use the STAR method (Situation, Task, Action, Result) to describe your achievements. Instead of saying “Managed a team,” say “Led a team of 5 to complete a software migration 3 weeks ahead of schedule, reducing operational costs by 15%.” Numbers speak louder than descriptions. A standard CV format with clear headings and bullet points works best for ATS readability.
Here’s a quick example of how to transform a weak statement into a strong one:
| Weak Statement | Strong, Quantified Statement |
|---|---|
| Responsible for customer service. | Resolved 95% of customer complaints within 24 hours, improving satisfaction scores by 20%. |
| Helped with sales reports. | Generated weekly sales reports for a team of 10, reducing report preparation time by 30%. |
| Worked on a team project. | Collaborated with 3 departments to launch a product, achieving 110% of the first-quarter sales target. |
Keep the layout clean and simple. Use a standard font like Arial or Calibri at 10-12 points. Save your file as a PDF if the job post doesn’t specify otherwise, but always follow the instruction—some older systems require a Word document. Limit your CV to one page for less than 10 years of experience and two pages for more senior roles. Finally, always proofread for typos. A single spelling mistake can signal a lack of attention to detail.

I tried sending the same CV to twenty jobs and got nothing. Once I started changing the summary and skills section for each role, I landed interviews within two weeks. Just swap out the top three skills and rewrite your opening line to match the job title. It’s not about being perfect—it’s about showing you actually read the posting.

Forget the fluff. I’ve seen CVs with “Excellent communication skills” and “Team player” a thousand times. Show it, don’t say it. If you’re good with people, mention a specific presentation you gave or a client you retained. Hiring managers scan for proof, not promises. Keep it tight.

If you’re changing industries, focus on transferable skills rather than job titles. I moved from retail to logistics by highlighting my inventory management and scheduling experience. Use a functional CV format that groups your skills at the top rather than listing jobs in reverse order. It helps the recruiter see the connection first.

I always look at the metrics first. A CV that says “Increased sales” is weak. A CV that says “Increased sales by 40% in Q3 by implementing a new outreach strategy” is golden. If you don’t have exact numbers, estimate them. Use comparative terms like “improved efficiency” or “reduced time.” Employers want to see measurable impact.


