Absolutely, you should do both. In 2026, the most resilient career strategy is to excel at your current job (doing) while actively creating new opportunities (making). The idea that it’s an either‑or choice is outdated. Think of it as a mindset: “doing a job” means performing your duties with excellence, meeting targets, and building a reputation as someone reliable. “Making a job” means shaping your role, proposing new projects, or even transitioning into a side hustle that aligns with your long‑term goals.
From my own experience, I spent the first few years just “doing” – I followed instructions, delivered results, and waited for promotions. That worked for a while, but I hit a plateau. Then I started “making” – I identified a gap in our team’s workflow, pitched a cross‑department initiative, and essentially carved out a new responsibility. That move accelerated my career far more than simply doing my assigned tasks.
Here’s a quick comparison of the two approaches:
| Aspect | Doing a Job | Making a Job |
|---|
| Primary focus | Fulfilling assigned duties | Creating value beyond the role |
| Risk level | Low – stable, predictable | Moderate – requires initiative, may fail |
| Reward potential | Incremental raises, steady promotions | Higher visibility, faster career leaps |
| Best for | Early career, risk‑averse individuals | Mid‑career, entrepreneurial spirits |
| Example | Meeting all sales quotas | Proposing a new sales channel that generates 20% more revenue |
The key is balance. In 2026, with automation and AI reshaping roles, doing your job well is table stakes – it keeps you employed. But making your job is what sets you apart for the next promotion or a lateral move into a growth area. I recommend dedicating 20% of your work time to “making” activities: networking inside your company, learning new skills, and volunteering for stretch assignments. That 80/20 split has worked well for me and for many peers I’ve coached.
