Web Analytics

Description

At Brivia, we connect creativity, data, and technology to solve real business problems for our clients. We are seeking a Data Analyst to work in the Web Analytics area, with direct responsibility for **data management**, directly contributing to the performance and growth of our clients’ and Brivia’s results. The employment model for this opportunity is **CLT**. **We are naturally curious and explorers by choice.** We are constantly transforming because we believe evolution is not a phase—it’s a mindset. We seek people who want to go beyond the obvious, who question, build, and make things happen. People ready to embrace a culture rooted in autonomy, accountability, and real impact. **WE ARE NOMADS—OUR POSITIONS ARE OPEN ANYWHERE!** Regardless of your gender, sexual orientation, age, race, ethnicity, beliefs, or disability: if you’ve made it this far, perhaps this journey is yours too. **Job Requirements:** * Responsible for implementing, validating, and maintaining digital tracking structures across digital environments, ensuring data quality and consistency. * Manage and configure Web Analytics and tagging tools, supporting the definition of measurement plans and data architecture. * Conduct implementation audits and diagnostics to identify data collection failures, parameter inconsistencies, and improvement opportunities. * Develop analyses and reports from navigation, behavioral, and conversion data—translating data into actionable insights for various departments. * Support media, technology, product, and communications teams in defining metrics, events, and strategic KPIs. * Monitor digital performance indicators, user behavior, and conversion journeys across websites, apps, and campaigns. * Ensure best practices in tracking governance, standardization, and documentation—including taxonomies and campaign parameters. **Qualifications:** **Academic Background:** * Completed or ongoing undergraduate degree in Marketing, Advertising and Public Relations, Business Administration, Statistics, Data Science, Information Systems, Computer Science, or related fields. **Technical Requirements:** * Advanced knowledge of Web Analytics and digital measurement. * Experience with Google Analytics 4 (GA4\). * Experience with Google Tag Manager (GTM). * Knowledge of tracking architecture, events, UTM parameters, and dataLayer. * Basic knowledge of JavaScript and tag/event inspection. * Proficiency in Excel/Google Sheets. * Knowledge of data extraction, processing, and organization. * Experience analyzing user behavior and user journeys. * Basic understanding of digital media and performance metrics. * Experience with media platforms and conversion pixels (Meta, Google Ads, LinkedIn Ads, etc.) is desirable. * Experience working in multi-stakeholder digital environments (media, technology, BI, customer service) is desirable. * Experience with data visualization tools such as Power BI or Looker Studio is desirable. Desirable Knowledge and Experience * Prior experience in BI, Analytics, or Digital Performance teams. * Experience implementing tracking on websites, landing pages, and applications. * Hands-on experience with data QA and measurement audits. * Familiarity with digital monitoring and analytics tools. **What Explorers Get:** * Flexible working hours—you’re responsible for managing your own schedule; * Agile culture—all explorers apply agile methodologies daily; * Flexible meal or food allowance; * Remote work allowance; * TotalPass; * StarBem platform; * Amil dental plan; * Amil health insurance; * Prudential life insurance; * Pharmacy card; * Free psychological well-being support; * Brivia Academy—training programs for professional development; * Performance bonus; * And the best of all: work from anywhere—you’re welcome to join us as a nomad!