The Performance Analyst will be responsible for **optimizing investments in paid media and digital performance strategies**, ensuring that the allocated budget delivers a **measurable, sustainable, and data-driven return**. They will serve as a bridge between **campaign strategy, paid traffic, and data analysis**, supporting GMAC Group’s transition from a traditional sales model to one driven by **digital presence, relevance, and demand generation.** **Key Responsibilities** * Plan, execute, and optimize paid media campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, among others). * Analyze campaign and digital channel (organic vs. paid) performance metrics and ROI. * Create and maintain performance dashboards and reports (Google Analytics, Looker Studio, Power BI, etc.), ensuring strategic visibility for leadership. * Correctly configure traffic sources and structure data traceability (UTMs, pixels, tags, events). * Collaborate with the social media team and marketing coordination to align traffic campaigns with product launches and brand initiatives. * Support the development of lead generation and conversion strategies, including remarketing and funnel optimization. * Test and validate new creative approaches and channels, grounding decisions in data and results. * Recommend budget adjustments and fund allocation to maximize **return on investment (ROI)**. **Desired Profile** * Proven experience in **paid media and digital performance** (Meta Ads, Google Ads, TikTok Ads, among others). * Proficiency in metrics such as **CPC, CPA, ROI, ROAS, CTR, CAC, and LTV**. * Technical knowledge of **tracking, tagging, and analytics tools**. * Familiarity with **e-commerce and digital sales strategies (B2C and B2B).** * An **analytical, strategic, and results-oriented profile**. * Ability to **communicate results clearly and visually**, including to non-technical teams. * Preferred: foundational knowledge of **AI applied to digital marketing** (e.g., creative generation, predictive analytics, campaign automation). **Differentiators** * Experience managing **multiple brands** or diverse portfolios (toys, cosmetics, tools, health). * Experience working in **digitally expanding companies** or those undergoing commercial model transitions. * Knowledge of **integration between paid traffic, social media, and organic content.** * Skill in **delivering executive reports and translating data into actionable recommendations.** **Success Metrics (KPIs)** * Growth in campaign ROI. * Reduction in CAC and increase in conversion rate. * Improved traceability and clarity of traffic sources. * Increase in sales attributed to digital (organic \+ paid). * Enhanced efficiency and return on media investment.
João Silva
Indeed · HR
João Silva
Indeed · HR
