CRO Analyst (E-commerce)

Description

If you are someone who enjoys analyzing numbers and metrics, loves media, and seeks an environment where you can grow and develop, Avanti is the place for you! The CRO Analyst is responsible for analyzing our clients' e-commerce platforms, identifying opportunities to improve performance and results. **Key Responsibilities:** Support analysis of conversion funnels, identifying friction points in the user journey. Conduct heuristic analyses to uncover optimization opportunities. Monitor and interpret heatmaps and session recordings, highlighting navigation insights. Support monitoring of surveys, user research, and usability tests. Perform benchmarking and market research to bring references for project evolution. Track and analyze web navigation and behavioral data. Assist in defining, executing, and monitoring A/B tests. Contribute to developing measurement plans, ensuring alignment between business objectives and tracked KPIs. Assist in building and maintaining performance dashboards, consolidating data into clear visualizations for continuous monitoring. **Requirements and Skills:** Proficiency in Google Analytics 4 (GA4) for traffic, event, and conversion funnel analysis. Familiarity with Crazy Egg (heatmaps, click tracking, and session recordings) and ability to interpret generated insights. Basic knowledge of VWO (or another A/B testing tool), with interest in deepening expertise in experimentation. Ability to build dashboards in Looker Studio, organizing data clearly and objectively. Basic knowledge of Google Tag Manager (GTM) to support measurement implementation tracking. Strong proficiency in Google Sheets, using formulas and pivot tables to consolidate and analyze information. Skill in creating structured presentations (Google Slides / PowerPoint), translating analyses into visual recommendations. Analytical, organized profile with a strong desire to continuously learn about CRO and UX. WHAT DO WE OFFER? Competitive compensation aligned with the role; Work equipment **AVANTI Grow:** Internal Development and Performance Program based on the Y-shaped career path Feedback-driven culture and regular one-on-one meetings Sul América Health Insurance with nationwide coverage Sul América Dental Insurance with nationwide coverage Home office allowance; iFood Card — Fixed value — (Meal and food benefits combined in a single card); SESC partnership (discounts on hospitality, gyms, restaurants, and leisure) **Starbem partnership:** Telemedicine platform offering free therapy sessions Partnership with Total Pass Birthday “day off”; **Partnerships with language learning platforms:** Open English and HR Idiomas. **Working hours:** Monday to Friday, from 9:00 AM to 6:00 PM. **Employment type:** CLT.