Web Design

Description

Job Summary: A design professional with experience across multiple areas, including visual identity, digital marketing, social media, printed materials, websites, image and video editing—focused on customer-centered, responsive, UX/UI, SEO, and innovative design. Key Highlights: 1. Experience in design for various digital and print platforms. 2. Focus on customer-centered, responsive, UX/UI, and SEO design. 3. Collaboration with developers and proficiency in design software. 1.0 Design Experience For: 1.1 Visual identity and basic stationery; 1.2 Digital marketing; 1.3 Social media; 1.4 Printed materials; 1.5 Image editing; 1.6 Websites and applications; 1.7 Video and animation editing; 1.8 Signage and visual communication; 1.9 Proactivity; 1.10 Sense of urgency; 1.11 Commitment to quality and delivery deadlines; 1.12 Agility; 1.13 Agency experience is a major advantage; **1.0 Customer-Centered Design** 1.1 Understanding the target audience, briefing analysis, and client study; 1.2 Analyzing users’ needs and behaviors on the website; 1.3 Developing designs aligned with the brand’s visual identity and project objectives; 1.4 Creating designs that meet client expectations; 1.5 Defining and applying a color scheme according to the brand manual; 1.6 Creating images and other interactive resources (videos, animations, audio); 1.7 Developing experimental content layout and composition (Figma app prototype); 1.7.1 Responsive layout for desktops, tablets, and smartphones; 1.7.2 Prototype of visual style, navigation, conversion paths, and interactions; 1.8 Layout (prototype) presentation meeting with the client in the Figma app; 1.9 Feedback, alignment, and adjustments: 1.9.1 Incorporating client and user feedback into the design process; 1.9.2 Making adjustments when necessary; 1.9.3 Ensuring the final product aligns with project objectives. 1.10 Layout approval by the client (signed approval document); **2.0 Responsive Design** 2.1 Developing layouts adaptable to different screen sizes; 2.1.1 Computers, tablets, and smartphones; 2.2 Ensuring a smooth navigation experience across all devices; 2.3 Conducting responsiveness testing to optimize and fine-tune the design; **3.0 User Experience (UX)** 3.1 Developing layouts and designs focused on usability; 3.2 Planning interfaces with clear and intuitive navigation; 3.3 Prioritizing clarity and efficiency in information presentation; 3.4 Mapping the user flow; 3.5 Planning how site visitors interact with various elements; 3.6 Ensuring a seamless user journey from entry to conversion; 3.7 Prototyping and usability testing to identify potential improvement points. **4.0 User Interface (UI) Design** 4.1 Selection of Colors, Fonts, and Graphic Styles: 4.2 Defining color palette, typography, and graphic styles according to brand identity; 4.3 Creating UI components such as buttons, forms, menus, and icons; 4.4 Ensuring visual consistency and ease of interaction. **5.0 Production of Digital Assets** 5.1 Developing or refining design assets including: 5.1.1 Graphics, logos, banners, icons, and other images; 5.2 Improving website performance; 5.2.1 Optimizing images for fast loading without sacrificing quality; **6.0 Collaboration with Developers and Technical Team** 6.1 Communication with Technical Team: 6.1.1 Collaborating closely with web developers; 6.1.2 Ensuring accurate implementation of visual design; 6.1.3 Ensuring functionality aligns with the design plan; 6.2 Delivering Files and Specifications: 6.2.1 Providing prototypes, mockups, and other visual materials; 6.2.2 Supplying guidelines so developers can code in accordance with the design. **7.0 Proficiency in Design Software** 7.1 Using tools such as Adobe XD, Figma, Sketch, Photoshop, Illustrator, and others; 7.2 Prototyping and Collaborative Tools; 7.3 Creating interactive prototypes for testing and presentation; 7.4 Enabling clients and developers to interact with the design before coding. **8.0 SEO Optimization (On-Page)** 8.1 SEO-Compatible Design: 8.1.1 Working with elements that support search engine optimization; 8.1.2 Proper structuring of headings (H1, H2, H3); 8.1.3 Using alternative text for images and link architecture. 8.2 Accessibility Best Practices: 8.2.1 Ensuring accessibility for diverse audiences, including people with disabilities; 8.2.3 Enhancing usability and also improving search engine rankings. **9.0 Trends and Innovation** 9.1 Staying updated with the latest web design trends and UI/UX techniques; 9.2 Innovating visual experience to enhance both user experience and site aesthetics.