Paid Traffic Manager

Description

Job Summary: A paid traffic professional responsible for planning, creating, optimizing, and scaling campaigns on Meta Ads and Google Ads, using GA4 for analytics and preparing performance reports. Key Highlights: 1. Optimization and scaling of campaigns on Meta Ads and Google Ads 2. Analysis of metrics and audience behavior for strategic decision-making 3. Development and presentation of comprehensive performance reports Responsibilities: \- Plan, create, optimize, and scale campaigns on Meta Ads and Google Ads; \- Analyze metrics, audience behavior, and results to guide strategic decisions; \- Use GA4 to build analytics, track funnels, and interpret advanced data; \- Develop and present comprehensive performance reports (quantitative and qualitative); \- Structure, organize, and deliver clear briefings, ensuring alignment with clients, designers, and internal teams; \- Identify opportunities, resolve bottlenecks, and propose continuous improvements focused on ROI; \- Participate in strategic meetings with clients; \- Ensure quality and consistency of the agency’s paid traffic deliverables. Requirements: Proven expertise in Meta Ads (planning, structure, optimization, A/B testing, funnels, and analysis); Proven expertise in Google Ads (Search, Performance Max, Display, YouTube); Expertise in email marketing tools; Proficiency in GA4, event analysis, properties, audiences, and strategic interpretation; Intermediate Excel (pivot tables, filters, basic formulas for analysis); Strong analytical skills, data interpretation ability, and metric-driven decision-making; Good verbal and written communication skills; Availability to work onsite at the company during business hours (Monday to Friday). Desirable: Experience with A/B testing tools; Expertise in Google Tag Manager; Proficiency in AI tools; Copywriting and graphic design skills; Familiarity with web design and HTML; Portfolio featuring relevant case studies. Additional Information: Onsite attendance allowance.